The new Ted Baker Shoreditch store is an immersive retail outpost that fuses several movements in the fashion shopping world. With help from technology specialists Avenue Imperial, the Shoreditch shop boasts a virtual element in that customers are able to take a tour on its virtual website. The unique shop, dubbed 'Ted Baker and Moore,' also features a pop-up barbershop and beauty bar, making it a dynamic hybrid retail experience.
The store showcases the brand's range of clothing and accessories such as jewelry, watches, shoes, fragrances, homewares and bicycles. Services offered at the beauty bar include brow waxing, tinting and nail treatments, while the barbershop takes care of men's grooming concerns.
In addition to the Ted Baker Shoreditch shop, Avenue Imperial has created virtual experiences for brands like Jimmy Choo and Karen Millen.