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25 Premium Auto Experiences

From Automotive Tea Menus to Luxury Ride Promotions

— March 22, 2016 — Autos
These premium auto experiences range from VR dealership showrooms to automotive tea menus that blend great taste with exclusivity. While luxury car brands like Bentley and Ferrari are teaming up with boutique hotels to offer custom digital experiences and signature brunch menus, competitors like Lexus are enlisting the help of celebrities and artists in an attempt to appeal to Millennial audiences.

While Lexus has targeted younger consumers with immersive art installations and a design collaboration with musician Will.I.Am, BMW and Mercedes have both teamed up with rideshare services to offer experiential cab rides and test drives.

Other premium auto experiences include Aston Martin's cinematic publicity stunt that promoted the latest James Bond film release along with car-themed eateries like a gourmet restaurant that features views of a Porsche testing facility's race track.
6.9
Score
Popularity
Activity
Freshness
25
Picnic-Equipped Cars
Picnic-Equipped Cars
The Linley Hamper is an Exclusive Picnic Accessory for the Bentley Bentayga
<
24
Musical Laser Racetracks
Musical Laser Racetracks
This Video Shows Will.i.am and Lexus Unveil an Auto Version of Rock Band
<
23
Romantic Taxi Rides
Romantic Taxi Rides
Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
<
22
Gesture-Based Virtual Auto Systems
Gesture-Based Virtual Auto Systems
Audi is Testing a Virtual Assembly Program for Car Analysis
<
21
Luxury Ride Promotions
Luxury Ride Promotions
Lyft Joins Forces with PayPal for This Year's SXSW
<
20
Interactive Automotive Shops
Interactive Automotive Shops
This Store Helps Consumers Understand How to Care for an Electric Car
<
19
Helipad Caviar Tastings
Helipad Caviar Tastings
The St. Regis in Abu Dhabi Offers a Champagne & Caviar Meal Atop a Helipad
<
18
Digitized Car Dealerships
Digitized Car Dealerships
This Projected Window Display is Created for German Auto Brand BMW
<
17
Luxury Car-Inspired Eateries
Luxury Car-Inspired Eateries
'Restaurant 356' Allows Guests a View of the Porsche Driving Track
<
16
Automotive Tea Menus
Automotive Tea Menus
This Tea Menu Combines Luxe Afternoon Tea with Ferrari Racing Themes
<
15
Immersive Auto Advertising
Immersive Auto Advertising
This Volvo Ad Allows Cinema-Goers to Enjoy a Virtual Test Drive
<
14
Boutique Automotive Shops
Boutique Automotive Shops
Cadillac Plans to Open 700 Dedicated Small Auto Shops
<
13
Luxury Auto Retail Lounges
Luxury Auto Retail Lounges
Casa Maserati in Milan is a Clubhouse-Like Hybrid Retail Experience
<
12
Electric Car Retail Displays
Electric Car Retail Displays
The Tesla Store is Redesigned to Emphasize the Brand's Electric Cars
<
11
Virtual Car Showrooms
Virtual Car Showrooms
Tesla's Car Showroom Can Now Be Browsed on Google Streetview
<
10
Auto Showroom Lounges
Auto Showroom Lounges
Club Aston in Los Angeles Serves Up Martinis to Customers
<
9
Electric Automotive Tours
Electric Automotive Tours
Tesla's 'Meet Model X' Brings the Car to 30 Locations in North America
<
8
VR Dealership Showrooms
VR Dealership Showrooms
The Audi Virtual Showroom was Showcased by the Brand at CES 2016
<
7
Virtual Reality Car Dealerships
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
<
6
Cinematic Display Trucks
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props
<
5
#ExperienceBuick: Detroit Design Tour
#ExperienceBuick: Detroit Design Tour
Trend Hunter Returns to 'The D' to Explore Buick Engineering
<
4
Luxury Vehicle Garden Pop-Ups
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
<
3
Pop-Up Auto Retailers
Pop-Up Auto Retailers
The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers
<
2
Luxury Car Digital Experiences
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
<
1
Multisensory Automotive Lounges
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
<