Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

25 Premium Auto Experiences

From Automotive Tea Menus to Luxury Ride Promotions

— March 22, 2016 — Autos
These premium auto experiences range from VR dealership showrooms to automotive tea menus that blend great taste with exclusivity. While luxury car brands like Bentley and Ferrari are teaming up with boutique hotels to offer custom digital experiences and signature brunch menus, competitors like Lexus are enlisting the help of celebrities and artists in an attempt to appeal to Millennial audiences.

While Lexus has targeted younger consumers with immersive art installations and a design collaboration with musician Will.I.Am, BMW and Mercedes have both teamed up with rideshare services to offer experiential cab rides and test drives.

Other premium auto experiences include Aston Martin's cinematic publicity stunt that promoted the latest James Bond film release along with car-themed eateries like a gourmet restaurant that features views of a Porsche testing facility's race track.
7.1
Score
Popularity
Activity
Freshness
25
Picnic-Equipped Cars
Picnic-Equipped Cars
The Linley Hamper is an Exclusive Picnic Accessory for the Bentley Bentayga
<
24
Musical Laser Racetracks
Musical Laser Racetracks
This Video Shows Will.i.am and Lexus Unveil an Auto Version of Rock Band
<
23
Romantic Taxi Rides
Romantic Taxi Rides
Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
<
22
Digitized Car Dealerships
Digitized Car Dealerships
This Projected Window Display is Created for German Auto Brand BMW
<
21
Gesture-Based Virtual Auto Systems
Gesture-Based Virtual Auto Systems
Audi is Testing a Virtual Assembly Program for Car Analysis
<
20
Luxury Ride Promotions
Luxury Ride Promotions
Lyft Joins Forces with PayPal for This Year's SXSW
<
19
Helipad Caviar Tastings
Helipad Caviar Tastings
The St. Regis in Abu Dhabi Offers a Champagne & Caviar Meal Atop a Helipad
<
18
Interactive Automotive Shops
Interactive Automotive Shops
This Store Helps Consumers Understand How to Care for an Electric Car
<
17
Luxury Car-Inspired Eateries
Luxury Car-Inspired Eateries
'Restaurant 356' Allows Guests a View of the Porsche Driving Track
<
16
Immersive Auto Advertising
Immersive Auto Advertising
This Volvo Ad Allows Cinema-Goers to Enjoy a Virtual Test Drive
<
15
Automotive Tea Menus
Automotive Tea Menus
This Tea Menu Combines Luxe Afternoon Tea with Ferrari Racing Themes
<
14
Boutique Automotive Shops
Boutique Automotive Shops
Cadillac Plans to Open 700 Dedicated Small Auto Shops
<
13
Electric Automotive Tours
Electric Automotive Tours
Tesla's 'Meet Model X' Brings the Car to 30 Locations in North America
<
12
Luxury Auto Retail Lounges
Luxury Auto Retail Lounges
Casa Maserati in Milan is a Clubhouse-Like Hybrid Retail Experience
<
11
Electric Car Retail Displays
Electric Car Retail Displays
The Tesla Store is Redesigned to Emphasize the Brand's Electric Cars
<
10
Virtual Car Showrooms
Virtual Car Showrooms
Tesla's Car Showroom Can Now Be Browsed on Google Streetview
<
9
Auto Showroom Lounges
Auto Showroom Lounges
Club Aston in Los Angeles Serves Up Martinis to Customers
<
8
Cinematic Display Trucks
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props
<
7
VR Dealership Showrooms
VR Dealership Showrooms
The Audi Virtual Showroom was Showcased by the Brand at CES 2016
<
6
Virtual Reality Car Dealerships
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
<
5
Luxury Vehicle Garden Pop-Ups
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
<
4
#ExperienceBuick: Detroit Design Tour
#ExperienceBuick: Detroit Design Tour
Trend Hunter Returns to 'The D' to Explore Buick Engineering
<
3
Pop-Up Auto Retailers
Pop-Up Auto Retailers
The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers
<
2
Luxury Car Digital Experiences
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
<
1
Multisensory Automotive Lounges
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
<