The latest James Bond movie, Spectre, was released late last year, but Twentieth Century Fox Home Entertainment, MGM Studios, EON Productions and Christie's are working together to keep the excitement going.
Collectively, these groups worked together to assemble gigantic glass displays on the backs of trucks that featured some of the most iconic items from the 007 universe. Some of these spy items included the legendary Aston Martin DB10, Bond's white dinner jacket and the metallic nails worn by Hinx. From the glass piece on the truck, fans were also able to tune into the James Bond Spectre Auction through Christie's. In total, 10 items will be sold at a physical auction, while another 14 will go up for bidding online.
Prior to the release of this James Bond movie, fans were also engaged with another unique film marketing stunt that introduced Spectre as the first-ever branded Discover Snapchat channel.
Why This Trend Is Growing
- Film Marketing Stunts
- There is an opportunity for businesses to create unique and engaging film marketing stunts that captivate fans and boost excitement for new releases.
- Big Screen Experiences
- The incorporation of cinematic displays on the backs of trucks showcases the potential for immersive big screen experiences outside of traditional theaters.
- Online Auctions for Movie Memorabilia
- The rise of online auctions presents a disruptive innovation opportunity for the movie industry to reach a larger audience and generate excitement around exclusive movie memorabilia.
Industries Being Reshaped
- Film Industry
- By leveraging unique film marketing stunts, the film industry can create buzz and generate anticipation for upcoming releases, resulting in increased box office success.
- Event Marketing
- Event marketing professionals can explore the concept of big screen experiences outside of theaters, creating memorable and immersive experiences for audiences.
- Auction Industry
- The auction industry can embrace online platforms to facilitate the sale of movie memorabilia, opening up new avenues for collectors and enthusiasts to acquire unique items.
