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Top 100 Interactive Ideas in April

From Seafaring Beauty Pop-Ups to Urban Garden Billboards

— April 23, 2016 — Marketing
The top April 2016 interactive ideas showcase the many ways in which brands are successfully engaging consumers around brand heritage and product education.

The 'Good Ship Benefit' is a multi-story boat docked on the River Thames that will serve as a venue for a five-month pop-up from the premium beauty brand. The immersive brand experience will feature a restaurant, beauty bar, cocktail lounge and product education space that will provide something for everyone.

A unique interactive billboard concept has emerged in the London borough of Lambeth that boasts several urban garden beds. The innovative project is a collaboration between the local city council and ad agency Wildestone, while the garden will be taken care of by two local charities and will be accessible to the community.
6.7
Score
Popularity
Activity
Freshness
100
Pizza Box Proposals
Pizza Box Proposals
In the UK, Pizza Hut Helps to Orchestrate a Sweet Leap Year Proposal
<
99
District-Discovery Apps
District-Discovery Apps
The Distrx Exploration App Uses Beacon Technology to Customize Information
<
98
High-Speed Test Drives
High-Speed Test Drives
This Porsche Prank Challenges New Road Users to Drive a Sports Car
<
97
Promotional Guacamole Games
Promotional Guacamole Games
Free Guacamole is a Prize for Chipotle's Spot-the-Difference Game
<
96
Holiday-Themed Pancake Promotions
Holiday-Themed Pancake Promotions
This Chain Rewards Those Who Wear Green on St. Patrick's Day
<
95
Esteem-Boosting Pinboards
Esteem-Boosting Pinboards
Dove's Self-Esteem Project Appeals to Teens on Pinterest
<
94
Scratchable Gaming Posters
Scratchable Gaming Posters
These Subway Posters Let the Public Attack Game Villains with Coins
<
93
Personalized Weather Reports
Personalized Weather Reports
Gatorade Fuel Alerts Send Athletes Data Based on Their Schedules
<
92
Transactional Email Services
Transactional Email Services
The 'Mandrill' Tool from 'MailChimp' is Meant for Personalized Emails
<
91
Unlimited Ice Cream Giveaways
Unlimited Ice Cream Giveaways
This Chain is Giving Away Free Scoops of Its Most Popular Flavors
<
90
Tablet-Powered Apparel Stores
Tablet-Powered Apparel Stores
Timberland's Connected Store Encourages Discovery with NFC Tablets
<
89
Live Content Publishing Platforms
Live Content Publishing Platforms
Livefyre's Storify 2 Lets Creators Publish Real-Time Stories
<
88
Record-Setting Chip Campaigns
Record-Setting Chip Campaigns
The 'Bold 50' Campaign Celebrates Doritos’ 50th Anniversary
<
87
On-Demand Wine Tour Services
On-Demand Wine Tour Services
UberWine is a New Promotion Launched by Uber Chile
<
86
Passport-Locating Challenges
Passport-Locating Challenges
The 'Passport Challenge' Rewards Those Who Can Find Their Documents
<
85
Payphone Tourism Campaigns
Payphone Tourism Campaigns
Brussels Tourism Was Promoted by Connecting Internet Users and Locals
<
84
Travel Recommendation Coasters
Travel Recommendation Coasters
Star Alliance's #irecommend Helps Guests Find Others' Favorites
<
83
Cinematic Frozen Yogurt Contests
Cinematic Frozen Yogurt Contests
This Contest Offers the Chance to Win a Private Screening
<
82
Playable Pre-Roll Advertisements
Playable Pre-Roll Advertisements
These Mountain Dew Pre-Roll Ads Feature Interactive Games
<
81
Modeling Theater Photobooths
Modeling Theater Photobooths
The 'Vuelander2' GIF Photobooth Promotes Zoolander 2 at the Cinema
<
80
Smartphone Scavenger Hunts
Smartphone Scavenger Hunts
Samsung Launched a Scavenger Hunt Across the UK for the Galaxy S7
<
79
Sci-Fi Movie Simulators
Sci-Fi Movie Simulators
'Trials on Tatooine' is a Hybrid Gaming and Cinema VR Experience
<
78
Democratic Airline Stunts
Democratic Airline Stunts
JetBlue's 'Reach Across the Aisle' Encourages People to Come Together
<
77
Cloud-Based Art Museums
Cloud-Based Art Museums
'IJC' is an Online Art Museum That Showcases "Cool Japan"
<
76
Persuasive Email Marketing Solutions
Persuasive Email Marketing Solutions
The 'Persado Go' Platform is a Persuasion Automation Solution
<
75
Toy-Themed Tea Tastings
Toy-Themed Tea Tastings
Hamleys and St James's Hotel & Club are Running a VIP Family Experience
<
74
Virtual Golf Apps
Virtual Golf Apps
The 'Dell Play Through' App Lets Users Play a Course Through the City of Austin
<
73
Gamified Recruiting Campaigns
Gamified Recruiting Campaigns
National Park Services is Using a Computer Game to Hire Volunteers
<
72
Frozen Yogurt Shop Apps
Frozen Yogurt Shop Apps
The 'My Orange Leaf' App Allows Fans to Track Their 'Ounce Back' Points
<
71
Millennial-Targeted Safety Campaigns
Millennial-Targeted Safety Campaigns
This Campaign Aims to Crowdsource Road Safety Innovations
<
70
Periscope-Streaming Campaigns
Periscope-Streaming Campaigns
Calvin Klein Will Be Live-Stream Its Fall Ad Campaign
<
69
Female-Empowering Holographs
Female-Empowering Holographs
Plan International's 'Lift Her Up' Campaign Celebrates Women's Day
<
68
Livestreamed House Tour Services
Livestreamed House Tour Services
HouseNetwork Broadcasts Property Viewings Live on Periscope
<
67
Sponsored Post Social Apps
Sponsored Post Social Apps
The Fashionable Tagly App Showcases Customized Lifestyle Brand Content
<
66
Mood-Evoking Marijuana Apps
Mood-Evoking Marijuana Apps
The Dōs App Lets Cannabis Brands Sponsor VR Mobile Experiences
<
65
Mall Skydiving Simulators
Mall Skydiving Simulators
Warner Bros Used Virtual Reality Skydiving to Promote 'Point Break'
<
64
Frozen Yogurt Catering Boxes
Frozen Yogurt Catering Boxes
The 'froyo2go' Boxes from Yogurty's Can Be Enjoyed Outside the Store
<
63
Quirky Bee Campaigns
Quirky Bee Campaigns
This 'Bring Back the Bees' Campaign Removes the Letter "B" on Social Media
<
62
Social Media Photo Contests
Social Media Photo Contests
The 'Grammaster' Contest Rewards Instagram Users with a Job at Netflix
<
61
Explorer Vehicle Marketing Campaigns
Explorer Vehicle Marketing Campaigns
The Infinti Q30 is Debuted Using a Compass and an Influencer
<
60
In-Suite Concierge Apps
In-Suite Concierge Apps
Slate is Replacing Hotel Concierges with Its New TV App
<
59
Bunny Adoption Pop-Up Spas
Bunny Adoption Pop-Up Spas
Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden
<
58
Immersive Insurance Videos
Immersive Insurance Videos
Liberty Mutual's 360-Degree Clip Simulates a Car Breakdown in the Woods
<
57
All-Natural Lipstick Art Exhibitions
All-Natural Lipstick Art Exhibitions
The Burt's Bees Shades Gallery is Now Open in Toronto
<
56
Giant Topiary Dinosaur Stunts
Giant Topiary Dinosaur Stunts
Margarine Brand Flora Recently Toured a 13-Foot Diplodocus
<
55
Beer-Drinking Internships
Beer-Drinking Internships
The World of Beer Internship Involves Traveling from Brewery to Brewery
<
54
Speed-Testing Sneaker Billboards
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
<
53
Rugby Championship VR Events
Rugby Championship VR Events
The 'School of Rugby' Experience by Samsung is Back for Six Nations
<
52
Custom Soda Brand Gifts
Custom Soda Brand Gifts
These Branded Gifts Celebrate Diet Coke's 'ReTweets of Love' Campaign
<
51
Tweet-Analyzing Beauty Campaigns
Tweet-Analyzing Beauty Campaigns
This Dove and Twitter Tool Measures Negative Body Talk
<
50
Television-Inspired Carnival Stunts
Television-Inspired Carnival Stunts
The Mr Robot SXSW Pop-Up Featured a 100-Foot Ferris Wheel
<
49
Omnichannel Retail Concepts
Omnichannel Retail Concepts
Cognizant Explores Tech-Integrated Concepts for Retail of the Future
<
48
Video Game Anniversary Stunts
Video Game Anniversary Stunts
An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary
<
47
Ecommerce Lounge Boutiques
Ecommerce Lounge Boutiques
The Gilt Physical Store will Unveil at the Hudson's Bay Co.
<
46
VR Roller Coasters
VR Roller Coasters
This Theme Park is Equipping Its Superman-Themed Coasters with VR Headsets
<
45
Action-Packed Adventure Simulators
Action-Packed Adventure Simulators
At SXSW, Gillette Created a VR 'Pressure Chamber' Experience
<
44
Movie-Themed VR Exhibitions
Movie-Themed VR Exhibitions
'The Legendary Warcraft Experience' Brought VR to China's Malls
<
43
Custom Mother's Day Experiences
Custom Mother's Day Experiences
Molton Brown Hosted In-Store Mother's Day Events Across the UK
<
42
Empowering Holographic Events
Empowering Holographic Events
The 'Lift Her Up' Campaign Celebrates International Women's Day 2016
<
41
Beacon-Powered Soup Tours
Beacon-Powered Soup Tours
This Knorr Food Truck Used Beacon Tech to Connect with Consumers
<
40
Huggable Subway Ads
Huggable Subway Ads
This Underground Advertising Stunt Promotes the Anniversary of Pompompurin
<
39
Branded Easter Egg Hunts
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
<
38
Analog Pop-Up Shops
Analog Pop-Up Shops
Analog by American Greetings Offers Low-Tech Entertainment to SXSW Attendees
<
37
Anti-Tech Dinner Challenges
Anti-Tech Dinner Challenges
The Cell Phone Coop Challenge Encourages Diners to Put the Phone Down
<
36
Analytical Fashion Platforms
Analytical Fashion Platforms
'Lyst' Uses Data Science and Analytics to Drive Sales
<
35
Vintage Soda Cocktail Pop-Ups
Vintage Soda Cocktail Pop-Ups
Soda Brand Fentimans Has Launched a Pop-Up Ahead of Six Nations
<
34
Whiskey Snapchat Campaigns
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
<
33
Easter Brunch Flavor Events
Easter Brunch Flavor Events
This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
<
32
High Tea Beauty Events
High Tea Beauty Events
Bobbi Brown Cosmetics Hosted an Afternoon Tea for Their 25th Anniversary
<
31
Easter Egg Snapchat Lenses
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
<
30
Furniture Shop Beacons
Furniture Shop Beacons
IKEA Austria is Using Beacons for In-Store Marketing
<
29
Music Festival Launch Parties
Music Festival Launch Parties
Tennent Lager Celebrated Its T in the Park Sponsorship in Glasglow
<
28
Sneaker Milestone Conventions
Sneaker Milestone Conventions
Air Max Con Tokyo is an Interactive Three-Day Event
<
27
Social Fast Food Geofilters
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
<
26
Soda Brand Mobile Kitchens
Soda Brand Mobile Kitchens
The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016
<
25
Margarine Culinary Pop-Ups
Margarine Culinary Pop-Ups
The Becel Blend Bar Highlights the Brand's Versatile Product Range
<
24
Retail Technology Lounges
Retail Technology Lounges
This Lenovo Retail Location Encourages Shoppers to Experience Products
<
23
Fast Casual Snapchat Filters
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
<
22
Multi-Sensory Candy Events
Multi-Sensory Candy Events
The LCO Performed Cadbury Dairy Milk's 'The Sound of Flavourites'
<
21
Urban Garden Billboards
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
<
20
Chocolate Bunny Activations
Chocolate Bunny Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
<
19
Easter Bunny Brand Activations
Easter Bunny Brand Activations
This Haribo Activation Toured the City of London Offering Treats
<
18
Cinematic Display Trucks
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props
<
17
Retro Multi-Sensory Soda Events
Retro Multi-Sensory Soda Events
Coca-Cola Hosted a Memorable #TastetheFeeling Event in Toronto
<
16
Seafaring Beauty Pop-Ups
Seafaring Beauty Pop-Ups
Beauty Brand Benefit is Hosting a 1960s-Inspired Pop-Up on a Ship
<
15
90s Game Show Recreations
90s Game Show Recreations
The London Crystal Maze Event Promotes Freixenet Sparkling Wine
<
14
Experimental Pop-Up Bars
Experimental Pop-Up Bars
The 'Best Damn Billboard-Bar' Serves Up Sweet Beer-Based Concoctions
<
13
VR Painting Experiences
VR Painting Experiences
McDonald's Helps Fans Unleash Their Inner Artist with VR Art at SXSW
<
12
Barrel-Honoring Whiskey Pop-Ups
Barrel-Honoring Whiskey Pop-Ups
The Latest Glenmorangie Pop-Up Bar Has Opened in London's Soho
<
11
Gamified Pop-Up Eateries
Gamified Pop-Up Eateries
The 'Meal of Fortune' Pop-Up is Part Restaurant and Part Arcade
<
10
Athletic Collection Workout Launches
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
<
9
Sports Drink Festival Experiences
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
<
8
Multi-Sensory App Activations
Multi-Sensory App Activations
The Candy Crush Castle is a Scented Bouncy Castle for Adults
<
7
Branded Traveling Market Tours
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
<
6
Self-Sustaining Grocery Hydroponics
Self-Sustaining Grocery Hydroponics
The World's First In-Store Farm Has Opened in Berlin
<
5
Designer Retail Farmers Markets
Designer Retail Farmers Markets
The Club Monaco Farmers Market Previously Popped Up in Toronto
<
4
Slow-Mo Brewery Photobooths
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
<
3
Experiential Beer Lounges
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
<
2
Sleep-Based Brand Activations
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
<
1
Wearable Brand Activations
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
<