The top April 2016 interactive ideas showcase the many ways in which brands are successfully engaging consumers around brand heritage and product education.
The 'Good Ship Benefit' is a multi-story boat docked on the River Thames that will serve as a venue for a five-month pop-up from the premium beauty brand. The immersive brand experience will feature a restaurant, beauty bar, cocktail lounge and product education space that will provide something for everyone.
A unique interactive billboard concept has emerged in the London borough of Lambeth that boasts several urban garden beds. The innovative project is a collaboration between the local city council and ad agency Wildestone, while the garden will be taken care of by two local charities and will be accessible to the community.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
