Chick-fil-A's 'Cell Phone Coop Challenge' is a unique initiative designed to help families spend more quality time together. While most fast food restaurants are focused on quick service and high turnover, this chain is making an effort to bring families closer together.
The Cell Phone Coop Challenge is a project launched by a Chick-fil-A Operator in Suwanee, Georgia. The goal of the initiative is to help families spend quality time together by giving them a new reason to put their cell phones down. To participate in the challenge, family members must turn their phones on silent and place them in a small 'Cell Phone Coop.' Families are then challenged to enjoy their distraction-free meal without opening up the box. Those who successfully complete the challenge are eventually rewarded with free ice cream cones.
The popularity of the initiative has led Chick-fil-A to roll out the challenge across 150 of its locally owned restaurants, in an effort to show its commitment to fostering a family-friendly dining experience.