The top April 2016 retail ideas include a number of immersive in-store experiences that provide added value and more reasons for consumers to plan a visit.
Luxury Canadian fashion retailer Holt Renfrew is ran an interactive spring campaign that featured a mobile pop-up that toured the Greater Toronto Area providing consumers with a chance to win a number of prizes. The pink-hued pop-up alerted brand fans to its location on social media, boasted a garden-inspired photo booth and invited individuals to draw a key and try their luck at several locks protecting prizes.
The new London flagship for bath and body brand Crabtree & Evelyn reveals a new immersive retail concept that emphasizes product interaction. The relaxing new in-store experience combines multi-sensory elements to create a relaxing environment and will feature several product testing zones.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
