This new brick-and-mortar retail concept for Bongo is a bright store entirely dedicated to selling gift cards and vouchers. Designed by Pergo & Plan-ID, the store sells over 70 different types of gift cards for a variety of retailers and experiences offered through services and is designed to be an emotive experience for shoppers.
Since the store is likely to be visited by consumers from all walks of life given its versatile range of gift vouchers, the space's bright and welcoming appearance and easy to browse sections are sure to be an asset in enticing new shoppers. The new brick-and-mortar concept for Bongo was introduced in all of its Belgium stores at the end of 2015.
What's Driving This Trend
- Gift Card-only Retail
- Retailers can consider opening a store with different gift card options as a new type of shopping experience
- Emotive Store Designs
- Designers can experiment with creating emotionally engaging stores purely dedicated to selling one type of product to draw attention and interest
- Versatile Gift Voucher Options
- Companies can look into providing diverse types of gift cards and vouchers to widen customer reach and encourage new customers to try out different products and experiences
Who This Affects Most
- Retail
- Retailers can explore the concept of opening a gift card-only store to stand out and offer a unique shopping experience
- Design
- Designers can brainstorm and develop emotive store designs that focus solely on one type of product, such as gift cards
- Gift Card Services
- Companies offering gift cards and vouchers can innovate by diversifying their offerings and making them easily accessible to new and existing customers
