Danial artist Thomas Poulsen, who is also recognized as FOS works on a new project that revamps the Boyy flagship store location in Milan. The accessories brand gets its third update on the space since 2021 and this recent look is a part of the artist's vision to create a dynamic store that 'evolves.'
The first version has a funhouse style in terms of the mirrors as the walls were detailed with a faded pink fabric and customers walked on cobalt-blue carpets that were detailed with lifestyle items. The color palette was then inverted for the second version with blue walls and pink carpets. For the third and latest version, there are elements drawn from the two predecessors.
Image Credit: FOS
Key Themes Behind This Trend
- Renovated Flagship Stores
- The refurbishment of flagship stores is becoming a trend among businesses to create a dynamic store that evolves.
- Collaborations with Artists
- Businesses can collaborate with artists to create unique and evolving in-store experiences for customers.
- Color Palette Inversion
- Color palette inversion in the renovation of stores is emerging as a strategy for stores to create a distinctive visual identity.
Where This Applies
- Retail
- Retail businesses can renovate their flagship stores to create a dynamic and evolving retail environment to attract customers.
- Art
- Artists can collaborate with businesses to design unique and one-of-a-kind store experiences that reflect the artist's vision.
- Design
- Design companies can offer their services to businesses looking to renovate their physical space to create innovative and visually stunning stores.
