The new Roland Store is being introduced to select retailers around the world and with it, Roland is sharing the Audience Specific Experience ASX so that audio, visual and lighting components can be customized on demand by individual customers. With the press of a button, customers will be able to experience a dynamic way to shift the environment to match their personal tastes.
The Audience Specific Experience ASX technology first made its debut in 2020 and going forward, it will be moving into even more store formats in 2022.
This new experiential retail format promises to appeal to Gen Z in particular, especially as they are looking for products in-store this holiday season and beyond to support unique gifting experiences.
Why This Trend Is Growing
- Experiential Retail
- Roland Store's customizable setup represents an opportunity for retailers to explore more experiential formats and engage shoppers in new and exciting ways.
- Personalization
- The Audience Specific Experience ASX technology presents an opportunity for retailers to offer more personalized experiences and solutions to individual customers, catering to their unique needs and preferences.
- Gen Z Shopping Preferences
- The Roland Store's targeted approach of appealing to Gen Z through its in-store experience and unique gifting options could inspire other retailers to pay closer attention to this demographic and tailor their offerings accordingly.
Industries Being Reshaped
- Retail
- Experiential music stores like the Roland Store could drive innovation and differentiation in the retail industry by offering unique in-store experiences that engage customers in new and exciting ways.
- Music Technology
- The Roland Store's ASX technology and customizable audio, visual, and lighting components offer opportunities for innovation and disruption within the music technology industry by exploring new ways to enhance the user experience.
- Consumer Electronics
- The Roland Store's customizable technology could inspire innovation and differentiation within the consumer electronics industry by offering new levels of personalization and customization to the consumer experience.
