There are more than 300 Altromercato retail stores out there that vary in size and location. In order to get a better sense of the consumers that frequent the shops and their preferences, Altromercato is using beacons by Taggalo.
These retail beacons feature facial recognition software that's able to pick up on the age and gender of a shopper. When the system collects data using its built-in camera, Wi-Fi and hotspot, it it able to help retailers decipher which products may be the most appealing to shoppers, as well as the ones that should be given prime placement in the store. With this system, Altromercato is able to effectively measure the success of its in-store displays, windows and foot traffic on a given day.
Unlike many in-store beacons that provide consumer-facing proximity marketing, this one's success does not hinge on the use of an app.