The top April 2016 mobile ideas highlight the ways in which brands are connecting with consumers over digital platforms, as well as the unique applications of big data in the marketing realm.
Introduced at South by Southwest 2016, a new Twitter tool created by the Unilever-owned Dove brand sought to showcase the positive and negative impacts of self-talk with visualized data. Part of their #SpeakBeautiful campaign, Dove invited consumers to tweet the brand in order to receive a short report on their own Twitter self-talk habits.
Naritiv is the world's first advertising agency entirely dedicated to the Snapchat platform. Born out of the Disney Accelerator powered by Techstars, Naritiv has created highly successful Snapchat campaigns for brands like the Marriott, Disney's 'Pretty Little Liars' series and Sphero's hit BB-8 toy.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
