The Apparel app is a digital platform that allows consumers to customize their garments using augmented reality. Consumers can add geometric and modular patterns and shapes to their clothing using the app that move around and add dimension to the clothing.
The app works in conjunction with a simple black shirt that when viewed through a camera on a smartphone with the Apparel app pulled up, can be altered with moving geometric shapes that shift and change on and around the shirt. The designs are visual translations of data from a Twitter feed, so the shapes change depending on the incoming interactions from the social media account. The connection between design, social media and fashion moves in real time against the black shirt for consumers to see.