The 'School of Rugby' is a virtual reality experience from Samsung that will be returning ahead of the 2016 Six Nations Rugby Championship. The Samsung Six Nations experience will make use of the Samsung Galaxy S7 handset and Samsung Gear VR headset and will take place within the fan village area at the event, which will feature a variety of attractions, activities and brand activations.
The experience will allow guests to virtually experience several rugby drills and those who are able to keep up with the virtual representations of the professionals will be entered in a contest.
Organized by M&C Saatchi Sport & Entertainment, the event's re-launch featured a special surprise for one lucky fan, who was greeted by three team England players when he removed his headset.
What Makes This Trend Stand Out
- Virtual Reality Experiences
- Opportunities for businesses to create immersive VR experiences for sporting events and attract fans.
- Fan Engagement
- Opportunities for businesses to engage fans through interactive experiences at sporting events.
- Branded Activations
- Opportunities for businesses to use branded activations to enhance the fan experience at sporting events.
Sectors Adopting This
- Sports Technology
- Disruptive innovation opportunities for businesses to develop VR technology solutions for the sports industry.
- Event Marketing
- Disruptive innovation opportunities for businesses to create interactive experiences and activations for sporting events.
- Brand Sponsorships
- Disruptive innovation opportunities for businesses to leverage brand sponsorships to enhance fan engagement at sporting events.
