Multinational telecommunications company Vodafone has teamed up with social media giant Snap Inc. to launch a new augmented reality experience designed to promote The Wimbledon Championships, of which Vodafone is a sponsor.
The new AR-enabled experience will allow Snapchat users to enter Centre Court, where they will then receive a video call from Emma Raducanu congratulating them for winning Wimbledon 2022. As crowds cheer all around them, users are then prompted to "strike a pose" while dressed in Wibmeodn championship geat that, of course, is covered in Vodafone branding. The immersive new experience belongs to Vodafone's broader #FeelTheConnection summer campaign, which focuses on utilizing unique digital activations to reach younger tech-savvy audiences.
“We are delighted to partner with Snapchat to highlight how our connectivity can bring tennis fans right into Wimbledon. This activation provides the ultimate way for Snapchatters to experience The Championships this summer and even ‘win’ the tournament," said Jordan Stone, head of social media and content, Vodafone UK.
Image Credit: Vodafone
Key Themes Behind This Trend
- Ar-enabled Experiential Marketing
- Companies can utilize augmented reality to create unique and immersive experiences for customers that can increase brand awareness and engagement.
- Branded Social Media Activations
- Brands can partner with social media platforms to launch digital campaigns that can target younger, tech-savvy audiences and increase social media presence and engagement.
- Virtual Celebrity Interaction
- Companies can leverage digital technology to create virtual celebrity interactions that can drive brand engagement and increase social media reach and impressions.
Where This Applies
- Telecommunications
- Telecom companies can partner with social media platforms to launch AR-enabled digital campaigns that can showcase their connectivity offerings and target tech-savvy audiences.
- Sports
- Sports brands can leverage digital technology and social media platforms to create unique and immersive experiences during live events that can increase fan engagement and brand awareness.
- Entertainment
- Entertainment companies can use virtual celebrity interactions and AR-enabled experiences to promote their products and increase social media impressions and engagement.
