This list of July 2022 multimedia trends reflects the continued integration of multimedia experiences in businesses, with companies leveraging virtual reality, video, and social media applications for marketing and engagement purposes.
One popular multimedia trend this month is the idea of a digital twin, a digital item that is paired to or resembles a twin in the physical world. The companies Pantone and Spatial Labs are working to standardize color in the metaverse through physical wearable technology that doubles as web3 assets. These two companies claim that the new service will make it easier for metaverse creators to engage communities and share experiences while "bridging the physical and digital worlds like never before."
In terms of social media trends, TikTok released a new 'Avatars' feature that allows creators on the platform to customize a digital avatar that can serve as themselves on the platform. This avatar creator is based on previous digital avatar services such as Bitmoji, meaning the created avatars are intended to resemble the creators themselves. This is an excellent multimedia feature that promotes user privacy while simultaneously making the platform more fun and engaging.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
