South Korean multinational electronics giant LG has collaborated with none other than Dutch furniture, interior, and lighting design company Moooi to launch a special collection of stylish TVs that aren't merely designed to offer consummate multimedia viewing pleasure, but are also designed to be able to function as pieces of art in their own right.
The 'OLED Objet Collection' TVs are equipped with a special gallery mode that allows them to display photos and works of visual art when the TV isn't being used. Elsewhere, the TVs themselves have elegant and shapely designs that ensure that they do not merely look like tech-heavy boxes when not in use. The collection comprises the Pose, which can be obtained in 42-inch, 48-inch and 55-inch versions, and the Easel, which comes in at a massive 65 inches.
Announced on the eve of Milan Design Week, these artsy and stylish TVs are set to be launched in select markets in the third quarter of 2022.
Image Credit: LG
What's Driving This Trend
- Art-tech Hybrids
- The collaboration of LG and Moooi highlights the trend of merging technology and art, resulting in products with dual functionality that elevate the user experience.
- Smart Galleries
- The integration of a gallery display mode in OLED Objet Collection TVs signifies a trend of marrying everyday objects with art, thus creating more opportunities for art engagement within the smart home environment.
- Aesthetic Consumer Electronics
- The growing demand for aesthetically pleasing consumer electronics opens a new frontier for designers and manufacturers, providing opportunities to create products that equally prioritize functionality and aesthetics.
Who This Affects Most
- Consumer Electronics
- The collaboration between LG and Moooi presents opportunities for companies in the consumer electronics industry to tap into new markets by creating products that cater to users’ desire for dual functionality and aesthetic appeal.
- Interior Design
- The OLED Objet Collection TVs can serve as inspiration for interior designers who seek to enhance the aesthetic appeal of smart home environments by synergizing technology and art in their creations.
- Fine Arts
- The integration of art into consumer electronics creates opportunities for the fine arts industry to reach new audiences by showcasing their works in unexpected spaces and contexts.
