With the intention of reaching a younger demographic, Wimbledon created an experience on Fortnite called Race to Wimbledon. Players are tasked with running, driving, flying or using their best parkour moves to get through Wimbledon Village and arrive at the Centre Court as quickly as they can. Throughout the experience, players will virtually pass iconic London landmarks like Big Ben and the London Eye and dodge obstacles in the form of tennis rackets and strawberries.
Fortnite has emerged as the go-to choice for brands that want to connect with younger audiences in the metaverse and capitalize on its widespread popularity and interactive nature.
As well as being able to find this experience on Fortnite, young fans can also play on-site at the American Express Fan Experience in London’s Southern Village.
Why This Trend Is Growing
- Gamified Tennis
- Opportunity for other sports or events to create gamified experiences on popular platforms like Fortnite.
- Metaverse Engagement
- Brands can leverage metaverse platforms to connect with younger audiences and create interactive experiences.
- Branded Partnerships
- Collaborations between brands and popular games like Fortnite offer opportunities for immersive advertising and marketing campaigns.
Industries Being Reshaped
- Sports
- Sports organizations can explore gamification of their events to engage fans and attract younger demographics.
- Gaming
- The gaming industry can tap into branded partnerships and metaverse engagement to expand their audience and revenue streams.
- Advertising
- Advertisers can harness the popularity of platforms like Fortnite to create immersive and interactive brand experiences.
