These QSR holiday food innovations range from reindeer-shaped pancakes to festive VR dining experiences. While TGI Fridays' Arctic-themed brand activation invited patrons to taste food while wearing an OCulus VR headset, examples like Pizza Hut Korea's tiered pie boxes are designed in celebration of Christmas and target consumers looking to share their meal with family and friends. Each consists of a pizza, chicken bites and dips along with a healthier salad option with meals stacked atop one another.
Other QSR holiday food innovations to take note of include Din Tai Fung's 'Christmas Banquet' dumpling menu that consists of red and green food items along with Wayback Burgers' spooky sandwich offerings that celebrate Halloween.
Furthermore, marketing examples like iHop's St. Patrick's Day-themed 'Wear Green' promotion offer up discounts for those sporting festive colors while Krispy Kreme's interactive donut greetings work as a substitute to Christmas or Birthday cards.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
