Inspired by the Netflix phenomenon Stranger Things, this Eggos waffle burger is just one item on a menu dedicated to the television program.
English eatery Lucky Chip is offering a special Stranger Things menu for the month of October that features the waffle burger (containing a smoked bacon, peanut butter, jelly, beef patty, American cheese and a hint of chili) as well as the Demogorgon burger (beef patty filled with demi gorgonzola cheese, cheddar, Mac sauce and pickled onions). Five other burgers are on the menu, plus onion rings inspired by the mysterious Eleven, a Hawkins High School-themed snack box and a variety of french fries.
The menu is an example of how pop culture can be incorporated into the food industry while also taking advantage of the spooky season.
What Makes This Trend Stand Out
- Pop Culture-inspired Menus
- The incorporation of popular TV shows and movies into menu items provides a unique dining experience and attracts a niche market.
- Themed Food Experiences
- Creating menus and dishes based on a specific theme allows restaurants to stand out and offer customers a memorable experience.
- Seasonal Marketing Strategies
- Linking food menus to specific seasons or holidays creates a sense of anticipation and can boost customer engagement during those periods.
Sectors Adopting This
- Restaurant Industry
- Restaurants can create themed menus to attract customers and enhance their dining experience.
- Food and Beverage Industry
- The incorporation of pop culture into menu items provides opportunities for innovation and differentiation within the food and beverage industry.
- Entertainment Industry
- Collaborating with popular TV shows or movies to create special menu items can help promote both the show/movie and the restaurant, forming a mutually beneficial partnership.
