Since its inception, Stranger Things has had fans craving a taste of the 80s and now, Netflix’s Stranger Things has launched a special line of frozen Surfer Boy Pizzas with Walmart to give fans just that experience. The frozen pizza packaging perfectly replicates the design seen in the hit sci-fi show, complete with red and white checkering and a surfer riding a slice of pepperoni pizza.
Each box features a different Stranger Things character on the reserve, plus a pair of pop-out glasses. These 80s-inspired pizzas can be found in several varieties, including Pepperoni, Multi-Meat, Supreme, and Jalapeño, which promise to make any Stranger Things viewing party more immersive. Additionally, there's a number that fans can call to receive a message from a Surfer Boy employee.
What's Driving This Trend
- 80s-style Frozen Foods
- The replication of 80s-style packaging and the use of popular 80s products or references in food products creates opportunities to attract nostalgia-seeking consumers.
- Pop Culture Merchandise Collaborations
- Collaborating with popular TV shows or movies to release limited edition merchandise products offers an opportunity for cross-promotion and can attract die-hard fans.
- Interactive Packaging
- Creating food packaging that includes an interactive element (like pop-out glasses) adds an experiential component to the product and could potentially increase customer engagement.
Who This Affects Most
- Food Industry
- Incorporating pop culture references and interactive packaging in food products can attract new consumers and potentially increase sales.
- Entertainment Industry
- Collaborating with food companies to release limited edition merchandise products can increase visibility and create new revenue streams for TV shows or movies.
- Marketing Industry
- Developing creative marketing strategies that integrate pop culture references can help brands stand out and attract new consumers.
