All-black burger buns, pizza crusts and ice cream cones are just a few of the charcoal-colored treats that are emerging. While a number of blackened snacks and beverages have been released over the past few years, the growth of these items has accelerated as the antithesis to fun, eye-catching unicorn-inspired rainbow-colored products. At the same time, these items are also able to offer additional interest and health benefits, as detoxifying activated charcoal is typically used in the coloring process.
Kraken Rum is one brand that has made a show of offering a variety of all-black treats. After launching the The Kraken I Scream van in the summertime, it hosted a Christmas dinner that spotlighted a variety of all-black dishes to serve alongside its iconic dark rum.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
