The U Matcha brand is offering a charcoal tea, jumping on a wildly popular healthy and beauty craze that brands are taking advantage of.
As is now becoming common knowledge in health and beauty industries, activated charcoal can easily be marketed as a product that detoxifies the body or skin, whether it is used topically or consumed. The U Matcha brand is offering a charcoal tea that is made up of a finely ground green tea powder, and also contains activated charcoal that "binds to and removes toxins from the body."
The charcoal tea's flavor is not impeded with the addition of charcoal, and so the earthy flavor of the brand's premium matcha is able to flourish.
Charcoal Tea Powders
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