As the 2018 business trends reveal, the lines between the online and offline world continue to blur. With consumers demanding the convenience of eCommerce and the tactile experience of in-store shopping, there have been a number of recent efforts to provide consumers with the best of both worlds.
One way that online retailers are taking their brands offline is by creating retail spaces that are more focused on the experiential side of shopping that is absent from eCommerce. For instance, the Indian furniture brand Pepperfry recently opened a series of retail showrooms that are staffed by interior designers instead of salesmen. Similarly, the online haircare brand Madison Reed opened up a full-service salon and beauty boutique where consumers can actually test out the products they might buy online.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
