The Garnet Hill Shop is Housed in an Old Shipping Container
Katherine Pendrill — May 30, 2017 — Art & Design
References: prnewswire
Last summer, Garnet Hill sought to bring its responsibly sourced home goods to consumers across the country by creating a mobile pop-up shop out of an old shipping container.
The Garnet Hill pop-up was created last August to promote the HSNi-owned lifestyle brand. The boutique itself was housed inside a converted shipping container decorated to look like a natural home environment with a shoppable twist. The idea behind the mobile pop-up was to give consumers a unique 'touch and feel' experience unavailable when shopping online or over the phone. As the President of Garnet Hill Clair Spofford explained, "The need for a tactile experience, and consumer desire for unique shopping experiences, are the driving force behind this mobile boutique."
By using a shipping container to create a mobile boutique, HSNi was able to bring the Garnet Hill brand to life.
The Garnet Hill pop-up was created last August to promote the HSNi-owned lifestyle brand. The boutique itself was housed inside a converted shipping container decorated to look like a natural home environment with a shoppable twist. The idea behind the mobile pop-up was to give consumers a unique 'touch and feel' experience unavailable when shopping online or over the phone. As the President of Garnet Hill Clair Spofford explained, "The need for a tactile experience, and consumer desire for unique shopping experiences, are the driving force behind this mobile boutique."
By using a shipping container to create a mobile boutique, HSNi was able to bring the Garnet Hill brand to life.
Trend Themes
1. Mobile Pop-up Shops - The use of shipping containers for mobile pop-up shops allows for unique and eye-catching retail experiences that can travel to different locations
2. Sustainable Retail - Using responsibly sourced materials and repurposing old shipping containers for retail spaces can appeal to eco-conscious consumers and create a more environmentally-friendly retail industry
3. Experiential Retail - The use of mobile pop-up shops for tactile shopping experiences provides consumers with a unique and memorable way to interact with brands.
Industry Implications
1. Retail Industry - Shipping container pop-up shops can revolutionize the traditional retail industry by offering mobile, sustainable, and experiential retail spaces.
2. Sustainable Construction Industry - The use of old shipping containers for construction could transform the sustainable construction industry by repurposing and reusing materials to create new and unique structures.
3. Event Planning Industry - Mobile pop-up shops could also provide a new and innovative way to hold events and gatherings, creating a memorable and eye-catching atmosphere for attendees.
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