Last summer, Garnet Hill sought to bring its responsibly sourced home goods to consumers across the country by creating a mobile pop-up shop out of an old shipping container.
The Garnet Hill pop-up was created last August to promote the HSNi-owned lifestyle brand. The boutique itself was housed inside a converted shipping container decorated to look like a natural home environment with a shoppable twist. The idea behind the mobile pop-up was to give consumers a unique 'touch and feel' experience unavailable when shopping online or over the phone. As the President of Garnet Hill Clair Spofford explained, "The need for a tactile experience, and consumer desire for unique shopping experiences, are the driving force behind this mobile boutique."
By using a shipping container to create a mobile boutique, HSNi was able to bring the Garnet Hill brand to life.
Mobile Shipping Container Boutiques
More Stats +/-
Shipping Container E-Bike Shops
Artistic Shipping Container Cafes
Shipping Container Taco Shops
American Anime Cafes
Shipping Container-Themed Retailers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Garnet Hill Shop is Housed in an Old Shipping Container
- By: Katherine PendrillMay 30, 2017