The new WAH London flagship is based in Soho, London, and offers a unique experience for those who visit it.
The nail salon offers a uniquely designed space that is made up almost entirely of cement, with pink and purple decor that is lit up by neon lights. The salon has two floors, one that will offer standard manicures for customers and another that has a "play and discover area with immersive virtual reality experiences." On this floor, visitors are able to use virtual reality to test out some nail patterns and choose the customized colors they would like.
WAH London's immersion of a common experience with technology ensures that the brand remains up-to-date in an industry that once seemed to have limitations on its ability to innovate.