As a means of making the shopping experience more convenient for consumers, the newest Target store concept near Houston, Texas, is being designed with a dedicated wine and beer shop, and many other interesting design features.
Target's redesigned retail experience features two separate entrances, which are said to allow consumers to customize their shopping experience. One entrance will lead to exclusive Target brands and a selection of seasonal items, while the other opens up to an area for picking up online goods. In the store, there is also a wine and beer shop close to the store's self-checkout lanes.
This new Target store in Texas is set to become the model for the next 500 planned Target locations for 2018 and 2019.