Wellness-Focused Retailer Ranges

Target is working to greatly expand its selection of wellness products to include an array of accessories, apparel, supplements, vitamins and technology that cater to consumer preferences.

The brand will be introducing more than 1,000 new products into the category priced starting at $1.99, which will include items from brand's like goop, Lemme, O Positiv Bloom, Hum Nutrition and more. The brand is also welcoming a number of Target-exclusive items from brands like Good & Gather, Ghia, Blogilates, Being Frenshe and more. The announcement comes at the perfect time to coincide with consumer intention to start the year off on the right foot.

Executive Vice President and Chief Food, Essentials and Beauty Officer Rick Gomez spoke on the new wellness products arriving at Target saying, "Wellness has been redefined to encompass a more holistic way of living—and it's also different for every person. That’s why Target is delivering like no other retailer, offering guests the ultimate destination to support their wellness journey, whether that’s enjoying a non-alcoholic beverage from Sechey or stocking up on Bloom to get their daily greens. We’re making it fun and easy for our guests to discover new products at a great value, with more than 1,000 new wellness products, starting at just $1.99.”