Buzzfeed's 'Launch' is a new service which aims to partner with upcoming brands, helping to promote and sell its products.
The digital media company has already experimented with the making of its own branded products, such as Buzzfeed wine and cookbooks, however this new venture marks a first for the millennial-minded business. The company's new service plans to partner with four startups a year, creating and curating custom advertising, which will be promoted on Buzzfeed's main page.
Each quarter, Buzzfeed will accept submissions from companies looking to promote its product through the site, and in exchange will receive a cut of the royalties. With Launch, companies are provided with the opportunity to "access the full scale of our audience without upfront costs.”