The Kendall + Kylie Swimwear line, sold exclusively through online retailer 'Revolve,' is a capsule collection with nostalgic 80s inspired designs.
The collection ranges from structural onepieces to bikini tops with lingerie motifs. The suits nod to the nostalgic style of the 80s with high cut legs and bright red Baywatch-esque designs. The collection plays off of the 'swimtimates' obsession which sees young girls incorporating swimwear-inspired pieces, like low back body suits and nylon sports bras, into their everyday looks.
The collection is comprised of 23 pieces that promise to maintain a design aesthetic with a lasting impact. Kendall and Kylie's unique swimwear designs speak to a self-described "sexy sport vibe" with colors ranging from neon, white, red and camouflage.
The duos throwback designs are reminiscent of their highly sought after personal aesthetics, which keep them in the media's eye.
Image Credit: Instagram @revolve, Revolve
What's Driving This Trend
- Nostalgic 80s Swimwear
- Opportunity for swimwear companies to create capsule collections with designs inspired by the 80s, targeting young consumers who are nostalgic for that era.
- Swimtimates Trend
- Potential for fashion brands to incorporate swimwear-inspired pieces into everyday looks, tapping into the growing 'swimtimates' obsession among young girls.
- Sexy Sport Vibe
- Disruptive innovation opportunity for swimwear brands to create collections that combine sexy and sporty elements, appealing to consumers seeking a unique design aesthetic.
Who This Affects Most
- Swimwear Industry
- Opportunity for swimwear companies to revamp their collections by embracing the nostalgic 80s aesthetic and offering designs that resonate with consumers seeking a retro look.
- Fashion Industry
- Fashion brands can capitalize on the swimtimates trend by incorporating swimwear-inspired pieces, such as low back body suits and nylon sports bras, into their everyday fashion collections.
- Apparel Industry
- Opportunity for apparel companies to tap into the sexy sport vibe by creating swimwear-inspired apparel that combines elements of both lingerie motifs and athletic aesthetics.
