As part of its commitment to a minimalist redesign, Target will be eliminating the signage for its in-store promotions as well as two thirds of its total offers in weekly ads to bring consumers a more consistent and valuable shopping experience.
The company claims that in-store specials like the "Weekly Wow!" and "Bonus Offers" create an inconsistent and confusing retail environment that leaves frequent shoppers unsatisfied should they shop on a non-promotional day. The new layout features less signage, but more deals, offering cross-department price slashes that ensure shoppers are receiving the best value, regardless of the day of the week.
This simplified and cost-effective tactic positions Target to compete with the likes of Amazon, while aiming to shift consumers' perceptions of value shopping.