Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Target's Minimalist Redesign Eliminates Its Promotional Signage

 - Sep 15, 2017
References: fastcodesign & corporate.target
As part of its commitment to a minimalist redesign, Target will be eliminating the signage for its in-store promotions as well as two thirds of its total offers in weekly ads to bring consumers a more consistent and valuable shopping experience.

The company claims that in-store specials like the "Weekly Wow!" and "Bonus Offers" create an inconsistent and confusing retail environment that leaves frequent shoppers unsatisfied should they shop on a non-promotional day. The new layout features less signage, but more deals, offering cross-department price slashes that ensure shoppers are receiving the best value, regardless of the day of the week.

This simplified and cost-effective tactic positions Target to compete with the likes of Amazon, while aiming to shift consumers' perceptions of value shopping.