Although weddings are a celebration of love and happiness, the intricate planning and high costs can leave newly weds feeling stressed or overwhelmed, which is why these wedding ideas in 2017 may appeal to couples who are looking for inspiration.
Studies suggest that the Millennial population is waiting longer than older generations to tie the knot, prompting companies to introduce numerous initiatives, products or services that may entice this younger demographic to say "I do." Some of these examples include the charitable pop-up wedding service that occurred at Toronto's stylish Drake Hotel, in which the brand offered an all-inclusive and affordable wedding package, to eight lucky couples. In addition, Airbnb partnered with the wedding registry company Zola, enabling couples to request and receive Airbnb gift cards, in lieu of more traditional wedding gifts.
When looking through these examples it becomes clear that couples are prioritizing customization and originality on their big day, which is why products that reflect those values are beginning to surface. For example, the floral retailer 'Dried Flower Forever' is offering artisan bouquets that would appeal to a non-traditional bride, while rings like the 'Raw Light' help couples make a bold wedding day statement.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
