Vetements is attempting to challenge the way consumers perceive fashion after debuting its bridal tracksuit, which fuses streetwear with traditional elegance, offering something consumers can wear on their wedding day, or as a bold fashion statement.
The two-piece set was inspired by the traditional bridal gown, featuring a white colorway, embroidered details and plenty of ruffles. The luxury piece of apparel was crafted in Italy and features "a high elasticated waist, tapered leg silhouette with elasticated, zipped cuffs and two side pockets."
The front of the piece is fastened with a floor-length skirt, while the back reveals the wearer's pants, making for a unconventional yet surprisingly wearable statement piece. The outfit costs $11,000 USD, appealing to lovers of luxury.
Why This Trend Is Growing
- Bridal Streetwear
- Disruptive innovation opportunity: Designing unconventional wedding attire that blends streetwear fashion with traditional elegance.
- Luxury Activewear
- Disruptive innovation opportunity: Creating high-end activewear pieces that offer comfort, style, and versatility for special occasions.
- Hidden Surprises
- Disruptive innovation opportunity: Incorporating hidden elements or unexpected features into fashion designs for a unique and interactive customer experience.
Industries Being Reshaped
- Wedding Fashion
- Disruptive innovation opportunity: Redefining bridal fashion by challenging traditional concepts and offering unconventional alternatives.
- Luxury Fashion
- Disruptive innovation opportunity: Exploring innovative designs and materials in luxury fashion to attract a new generation of consumers.
- Activewear
- Disruptive innovation opportunity: Combining fashion and functionality to create fashionable activewear pieces that can be used beyond workout sessions.
