These travel booking innovations range from VR-powered itinerary services to airport social platforms that encourage spontaneous conversations between passengers.
While examples like the Amadeus search and booking tool and Razões para Acreditar and Burson-Marstellar's online platfrom utilize virtual reality to both simulate travel and help consumers arrange the vacation of their dreams, KAYAK's emoji search feature targets social media-savvy, Millennial travelers.
Other travel booking innovations gaining attention include Travel Noire, a platform geared toward Black Millennial consumers and Love Home Swap, a service that lets vacationers trade homes with one another while abroad.
Cheap airfare-finding app Bliss and Boomer-specific travel platform Road Scholar round off this list and speak to consumers' growing desire for convenient and personalized trip-planning options. Whether consulting a curated app or online booking service, consumers of all ages are embracing travel aids that are more seamless and flexible than ever before.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
