KAYAK's New Emoji Search Feature Makes Searches More Engaging

 - Dec 6, 2017
References: ca.kayak & travelandleisure
Kayak is travel-planning platform known for helping users create a vacation to remember, and its new emoji search feature makes this process easier than ever. Catering to different lifestyles, accommodation preferences and budgets, the platform is ideal for those looking to make the most of their vacation, whether looking for flight, hotel, or vacation rental deals.

Creating a seamless overall experience for consumers, the Kayak app's new emoji search feature makes searching for travel ideas a fun experience, and is geared toward a younger and tech-savvy demographic.

As emojis continue to evolve as a communicative tool among Millennial and Gen-Z consumers, major brands are taking notice. In addition to Kayak's new search feature, this engaging tool has been embraced by hospitality brands like Holiday Inn Express, who gave guests a chance to order food just by simply sending an emoji.