Multi-cultural media platform Blavity recently acquired a travel and discovery platform specifically for black millennials. The Travel Noire site provides "cultivated insights from a global community of black travelers," and is an example of how travel content can target very specific demographics when travel apps and sites are increasingly popular.
Travel Noire covers travel-related topics such as food and style picks and goes beyond experiential travel tips to offer more general guidance millennials will find interesting (recent articles published include "How to Quit Your Job and Move Abroad" and "Travelanthropy and the Power of the Black Missionary"). The travel and discovery platform also hosts video content for unconventional travel, making it a good fit for the Blavity brand.
Why This Trend Is Growing
- Black Millennial Travel
- There is an opportunity for companies to create tailored travel content specifically for black millennials, producing profitable businesses that can cater to underserved groups.
- Multicultural Travel Content
- The demand for multicultural travel content is increasing, and companies can take advantage of this opportunity by offering unique insights and experiences to diverse target markets.
- Video Travel Content
- Innovative companies can create engaging video content for unconventional travel destinations and activities to stand out in the crowded travel industry.
Industries Being Reshaped
- Travel
- The travel industry has the opportunity to generate more revenue and differentiate themselves by creating tailored travel content for specific demographics like black millennials.
- Media and Entertainment
- Media and entertainment companies can profit by providing targeted multicultural travel content to consumers who are seeking unique travel experiences.
- Technology
- There is an opportunity for technology companies to create innovative digital platforms that offer unconventional travel insights and experiences to the growing number of global black travelers.
