After wedding planner Beth Helmstetter noticed that many couples were interested in donating all or part of their registry to charity, she decided to launch a platform called 'The Good Beginning' to make the process as easy as possible.
The Good Beginning is an online platform that makes it easier for wedding guests to give to charity and for couples to track such donations. The platform works by asking couples to name a charity --
or a few charities -- that they would like to donate to and then opening a wedding registry on the site. Once registered, couples will receive a link that can be embedded in their wedding website for guests to find. Each donation is then tracked in the registry so that couples can know who donated and how much. The process also makes it easy for couples to thanks their guests for the donations after the event.
With a growing number of consumers looking for ways to incorporate charitable giving into their special day, The Good Beginning fills an important need.