Whether it's making a donation in the name of a loved one, or purchasing a product that shares a portion of its proceeds in support of a cause, these top 100 charity trends in 2017 are sure to inspire the consumer to give, while encouraging brands to participate in acts of social good.
Charities are beginning to adapt to modern marketing techniques, and are making their initiatives social media friendly, in order to appeal to a younger generation of consumers. For example, a new Internet browser extension called 'Troll Tax' enables an individual to make a donation to a progressive charity, every time they come across a hateful social media post. Also featured in this list, is an app called 'Atlas Run' which makes a donation to charity for every mile an athlete runs.
Charities are also raising awareness for causes by offering individuals an experience, in exchange for a donation. In doing so, individuals are more inclined to support a cause, as they get a memorable experience, while doing something good. A notable example of this is Toronto's pop-up HIV-positive eatery, in which foodies were asked to donate $125, in exchange for an elaborate meal cooked by an HIV-positive chef.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
