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Top 100 Charity Trends of 2017

From HIV-Positive Eateries to Social Media-Based Donations

— January 27, 2018 — Autos
Whether it's making a donation in the name of a loved one, or purchasing a product that shares a portion of its proceeds in support of a cause, these top 100 charity trends in 2017 are sure to inspire the consumer to give, while encouraging brands to participate in acts of social good.

Charities are beginning to adapt to modern marketing techniques, and are making their initiatives social media friendly, in order to appeal to a younger generation of consumers. For example, a new Internet browser extension called 'Troll Tax' enables an individual to make a donation to a progressive charity, every time they come across a hateful social media post. Also featured in this list, is an app called 'Atlas Run' which makes a donation to charity for every mile an athlete runs.

Charities are also raising awareness for causes by offering individuals an experience, in exchange for a donation. In doing so, individuals are more inclined to support a cause, as they get a memorable experience, while doing something good. A notable example of this is Toronto's pop-up HIV-positive eatery, in which foodies were asked to donate $125, in exchange for an elaborate meal cooked by an HIV-positive chef.
4.8
Score
Popularity
Activity
Freshness
100
Developer-Funding Platforms
Developer-Funding Platforms
Code Sponsor Funds Open Source Projects With Sponsored Advertising
<
99
Beholden Blood Donation Apps
Beholden Blood Donation Apps
This App Helps Patients Connect With Lifesaving Blood Donors
<
98
Charitable Wine Tours
Charitable Wine Tours
Dustin Wilson Joins Napa Valley's Fire Relief Efforts with Exclusive Events
<
97
Video-Based Charity Platforms
Video-Based Charity Platforms
The DonorSee App Provides Video Updates After Donations are Made
<
96
Charitable Menu Readings
Charitable Menu Readings
Neil Gaiman Agreed to Read the Cheesecake Factory Menu to Aid Refugees
<
95
Privilege-Dispersing Initiatives
Privilege-Dispersing Initiatives
Resource Generation Encourages Charity Among Wealthy Millennials
<
94
Donut Ice Creams
Donut Ice Creams
Ben & Jerry's is Honoring Phish With a New Flavor Called 'Freezer Reprise'
<
93
Charitable Ice Cream Events
Charitable Ice Cream Events
Purchases of Dairy Queen Blizzards Help the Children’s Miracle Network
<
92
Lookalike Doll Competitions
Lookalike Doll Competitions
Lottie Dolls is Now Creating Toys 'Inspired by Real Kids'
<
91
Charitable Sandwich Campaigns
Charitable Sandwich Campaigns
Subway's 'Live Feed' Supported Local Hunger Relief Charities
<
90
Charitable Coffee Subscription Services
Charitable Coffee Subscription Services
Javabox Coffee Club is Both Affordable and High Quality
<
89
Symbolic Rental Charity Campaigns
Symbolic Rental Charity Campaigns
Arriba Mexico Collects Funds for Mexico Earthquake Victims
<
88
Charitable Fast Food Campaigns
Charitable Fast Food Campaigns
Burger King's 'All Hands on Flavor' Lends a Hand to Those in Need
<
87
Headline-Based Donation Plugins
Headline-Based Donation Plugins
The 'Buoy Up' Chrome Extension Helps Users Donate to Worthy Causes
<
86
Charitable Rewards Initiatives
Charitable Rewards Initiatives
Virgin Mobile's REGeneration Program Raises Funds for a Good Cause
<
85
Charitable Chip Brands
Charitable Chip Brands
Deep River Snacks Donates 10 Percent of Profits to Charities
<
84
Streamlined Volunteer Platforms
Streamlined Volunteer Platforms
'thyme' Creates Volunteer Schedules for Events of All Sizes
<
83
Charitable Candy Chews
Charitable Candy Chews
Jelly Belly's Sport Beans Boost Energy While Supporting a Good Cause
<
82
Charitable Gift-Giving Platforms
Charitable Gift-Giving Platforms
The Good Beginning Helps Couples Donate Their Registry to Charity
<
81
Charitable Gingerbread Cookie Kits
Charitable Gingerbread Cookie Kits
This Kit Benefits the Always Strive and Prosper Foundation
<
80
Charitable Tea Companies
Charitable Tea Companies
Rakkasan Tea Offers High Quality, Charitable Products
<
79
Charitable Video Game Marathons
Charitable Video Game Marathons
Extra Life Toronto Hosted an Event to Raise Funds for Sick Kids
<
78
Child Mother Awareness Campaigns
Child Mother Awareness Campaigns
Free the Children's Child Mother's Day Campaign Encourages Giving
<
77
Food Bank Fridge Initiatives
Food Bank Fridge Initiatives
Tesco Has Launched a Charitable Venture Called 'The Community Chill'
<
76
In-App Birthday Updates
In-App Birthday Updates
Facebook Birthday Tools Help Users Get Creative with Their Posts
<
75
Charitable Literacy-Improving Campaigns
Charitable Literacy-Improving Campaigns
American Apparel Partnered with Pencils of Promise
<
74
Charitable Dating App Campaigns
Charitable Dating App Campaigns
Bumble Was Used to Raise $50,000 for a Planned Parenthood Donation
<
73
Social Justice-Benefiting Ice Creams
Social Justice-Benefiting Ice Creams
The Ben & Jerry's One Sweet World Ice Cream is Empowering
<
72
Charitable Wedding Registries
Charitable Wedding Registries
Give:Tendr Encourages Newly Weds' Guests to Donate to a Good Cause
<
71
Efficient Charity Donation Buttons
Efficient Charity Donation Buttons
This Save the Children Donation Button Aims to Engage Youth
<
70
Kid-Focused Donation Platforms
Kid-Focused Donation Platforms
This Giving Platform Encourages Children to Help Others in Need
<
69
Hateful Comment-Based Donations
Hateful Comment-Based Donations
Troll Tax Turns Hateful Social Media Conversations into Donations
<
68
Charitable Heart-Tracking Apps
Charitable Heart-Tracking Apps
Heart for Heart Analyzes User Data to Improve Screening Technology
<
67
Charity-Supporting Social Platforms
Charity-Supporting Social Platforms
Legitifi's Charitiable Program Prompts Users to Give Back
<
66
Charitable Non-Dairy Beverages
Charitable Non-Dairy Beverages
Cups of Kindness Was Launched with the Help of Lady Gaga
<
65
Ultra-Pigmented Charitable Lipsticks
Ultra-Pigmented Charitable Lipsticks
All Profits from 'Kiss My Pink' Go Towards Planned Parenthood
<
64
HIV-Positive Eatery Campaigns
HIV-Positive Eatery Campaigns
Casey House and Chef Matt Basile Joined Together to Break Stigma
<
63
Charitable Tiger Rums
Charitable Tiger Rums
'Wild Tiger Rum' Features Bold, Tiger-Striped Packaging
<
62
Charitable School Buildings
Charitable School Buildings
This School in Lesotho Was a Gift from China to the Country
<
61
Charitable Hearing Aid Nonprofits
Charitable Hearing Aid Nonprofits
'Ears On' Provides Children in Need with Recycled Hearing Aids
<
60
Bet-Fueled Fitness Apps
Bet-Fueled Fitness Apps
The Boost App Gives Users a Financial Incentive for Hitting Health Goals
<
59
Social Good Gift Registries
Social Good Gift Registries
'Small Token' Encourages Event Attendees to Contribute to a Good Cause
<
58
Christmas Dinner Burgers
Christmas Dinner Burgers
'The Solita Christmas Burger' is Packed with the Components of a Feast
<
57
Disney-Themed Charitable Cosmetics
Disney-Themed Charitable Cosmetics
Kiehl's Holiday Collection Features a Famous Disney Character
<
56
Activist-Friendly Hotels
Activist-Friendly Hotels
The Eaton Hotel Caters to Those Looking to Create Social Change
<
55
Video-Based Lipstick Campaigns
Video-Based Lipstick Campaigns
NYX's 'Luv Out Loud' Donated $10,000 in This Social Media Challenge
<
54
Socialite Eyewear Collections
Socialite Eyewear Collections
Khloe Kardashian’s Koko Sunglasses Line Offers Colorful Aviators
<
53
Gamified Marathon Events
Gamified Marathon Events
'The Gaming Marathon' by Samsung is a Real-Life Race Game
<
52
Charitable Pop-Up Wedding Chapels
Charitable Pop-Up Wedding Chapels
The Drake Hotel Will Help Eight Couples Tie the Knot
<
51
Contactless Donation Cars
Contactless Donation Cars
This Hyundai Car Makes Instant Donations to Stand Up To Cancer
<
50
Charitable Wedding Dress Platforms
Charitable Wedding Dress Platforms
'Brides Do Good' Allows Women to Buy Pre-owned Wedding Gowns
<
49
Charitable Cancer-Fighting Screwdrivers
Charitable Cancer-Fighting Screwdrivers
'Screw Cancer' Donates Money to Cancer Organizations
<
48
Seamless Donation Apps
Seamless Donation Apps
The 'Give One' Donation Platform Makes It Easier to Donate to Charity
<
47
Sadness-Combating Campaigns
Sadness-Combating Campaigns
Ray of Sunshine Has an Uplifting Campaign to Raise Funds for Sick Kids
<
46
Charitable Reflective Jackets
Charitable Reflective Jackets
ADIFF Offers Reversible Jackets for Socially Conscious Consumers
<
45
Gamified Donation Posters
Gamified Donation Posters
Surf Life Saving's Posters Intrigue Donors with an Arcade-Style Activity
<
44
Holiday Toy-Testing Pop-Ups
Holiday Toy-Testing Pop-Ups
intu's Toy Testing Lab Has Kids Help Santa's Elves
<
43
Charitable Presidential Lollipops
Charitable Presidential Lollipops
Proceeds from the 'Trump Sucks' Treats Go to Planned Parenthood
<
42
Pride-Celebrating Bath Bombs
Pride-Celebrating Bath Bombs
Consonant Skincare's Rainbow Bath Bomb Supports an LGBTQ+ Charity
<
41
Charitable Grocery Initiatives
Charitable Grocery Initiatives
'The Free Store' Redistributes Supermarket Surplus to Those in Need
<
40
Endearing Pain Relief Packaging
Endearing Pain Relief Packaging
The B+B Medication Brand Aims to Stand Out on Shelves
<
39
Contactless Donation Units
Contactless Donation Units
DONATE's 'tap+ DONATE' Boxes Easily Connects Cashless Donations
<
38
Support Volunteer Apps
Support Volunteer Apps
'Honour' is an App for Connecting Active Volunteers and NGOs
<
37
Charitable Sandwich Initiatives
Charitable Sandwich Initiatives
Subway is Declaring a World Sandwich Day for Charitable Reasons
<
36
Charity Crowdfunding Fitness Apps
Charity Crowdfunding Fitness Apps
The 'Sentiv' App Pays Users or Charities for Working Out
<
35
HIV-Fighting Smartphones
HIV-Fighting Smartphones
The iPhone 7 and 7 Plus (PRODUCT)RED Special Edition are Charitable
<
34
Charitable Beach Towels
Charitable Beach Towels
Sand Cloud Towels Donates 10 Percent of Profits to Preserving Marine Life
<
33
Charitable Smoothie Subscriptions
Charitable Smoothie Subscriptions
Freshstax Offers Prepped Foods for Health Conscious Consumers
<
32
Automated Donation Keychains
Automated Donation Keychains
bPay's Keychain Key Rings Make Contactless Donations to UK Charities
<
31
Charitable Ethiopian Fashion Collections
Charitable Ethiopian Fashion Collections
Joe Fresh x lemlem Features Designs by Liya Kebede
<
30
Charitable Halal Cosmetics
Charitable Halal Cosmetics
PHB Ethical Beauty Aims to Become an Not-for-Profit Organization
<
29
Artist-Run Interfaith Pop-Ups
Artist-Run Interfaith Pop-Ups
Miranda July is Opening a Secondhand Shop in Selfridges
<
28
Charitable Intergenerational Vacations
Charitable Intergenerational Vacations
'Me to We Family' Curates Travel Opportunities for All Ages
<
27
Charitable Political Toilet Papers
Charitable Political Toilet Papers
Some of the Proceeds from Trump Paper Will Go To a Good Cause
<
26
Charitable Bamboo Sunglasses
Charitable Bamboo Sunglasses
Amevie's Stylish Bamboo Sunglasses Help Children in Need
<
25
Charitable Office-Based Fight Clubs
Charitable Office-Based Fight Clubs
The Breast Cancer Fight Club is Located in an Office Lobby
<
24
Back-to-School Charity Pop-Ups
Back-to-School Charity Pop-Ups
A Charity in Detroit Sought to Give Kids Back-to-School Clothes
<
23
Charitable Artist-Designed Tees
Charitable Artist-Designed Tees
Virgil Abloh and Jenny Holzer's Shirts Support Planned Parenthood
<
22
Charitable Political Ales
Charitable Political Ales
Northern Maverick Brewing's 'Fake News Ale' Uses a Donald Trump Cartoon
<
21
Charitable Running Apps
Charitable Running Apps
'Atlas Run' Raises Money for Every Mile Run by Users
<
20
Charitable Prom Dress Campaigns
Charitable Prom Dress Campaigns
Macy's 'Say Yes to the Prom' Initiative Helps Underserved Students
<
19
Pop-Up Philanthropic Bars
Pop-Up Philanthropic Bars
Toronto's 'PhilanthroPub' Donates 100% of Proceeds to Local Charities
<
18
Charitable Toy-Building Campaigns
Charitable Toy-Building Campaigns
LEGO's 'Build to Give' Supports Kids in Hospitals
<
17
Charitable Broken Billboard Campaigns
Charitable Broken Billboard Campaigns
22squared is Attempting to Inspire Hope After Hurricane Irma
<
16
Emoji-Based Meal Campaigns
Emoji-Based Meal Campaigns
EmojiMeals Uses Emoji Meals to Feed Real Children in Need
<
15
Eco-Friendly Charitable Yoga Mats
Eco-Friendly Charitable Yoga Mats
Gypsea Yoga Goods Aims to Contribute to Coral Reef Conservation
<
14
Mental Health Cafes
Mental Health Cafes
Marks & Spencer's Unique Cafes Encourage Discussions on Mental Wellness
<
13
Endangered Animal Valentine's Cards
Endangered Animal Valentine's Cards
'Ugly and Forgotten' Swaps Cards for Donations to Charities
<
12
Endangered Animal Sculptures
Endangered Animal Sculptures
Artist Patrick Cabral Makes Paper Animal Sculptures for Charity
<
11
Charitable Workshop Offices
Charitable Workshop Offices
The Non-Profit WiNGS' Office Has a "Space Within a Space" Design
<
10
Charitable VR Christmas Pop-Ups
Charitable VR Christmas Pop-Ups
Marks and Spencer Created an Immersive Experience with a Shelter
<
9
Card-Accepting Homeless Coats
Card-Accepting Homeless Coats
This Jacket for Homeless is a Local Solution for Accepting Donations
<
8
Pet Housing Pop-Ups
Pet Housing Pop-Ups
Blue Cross Created an Estate Agency to Help Animals Find Homes
<
7
Contactless Donation Benches
Contactless Donation Benches
These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research
<
6
Philanthropic Puberty Campaigns
Philanthropic Puberty Campaigns
Celebs are Posting Awkward Teenage Photos for Puerto Rico Relief
<
5
Charitable Snack Zones
Charitable Snack Zones
CVS's 'Snacks That Give Back' All Provide Donations for Charities
<
4
Homeless Locker Programs
Homeless Locker Programs
Transitioning Homeless People Can Use This Storage Locker Initiative
<
3
Interactive Awareness Websites
Interactive Awareness Websites
A New UNHCR Site Answers Questions About the Syrian Refugee Crisis
<
2
Pop-Up Lemonade Stores
Pop-Up Lemonade Stores
Herschel Supply's Pop-Up Lemonade Stand Supports Arts Education
<
1
Comical Cheese Billboards
Comical Cheese Billboards
Babybel's Billboard for Food Comes Wrapped with Funny Jokes
<