Joe Fresh x lemlem Features Designs by Liya Kebede

 - May 15, 2017
References: joefresh & newswire
Liya Kebede, Ethiopian supermodel and founder of the fashion brand lemlem, has created a capsule collection called Joe Fresh x lemlem. The collection features the stylish apparel and affordable prices that Joe Fresh consumers expect, but it's for a good cause as well. The clothing helps to support the lemlem Foundation, which is "dedicated to improving the lives of women in Africa by providing access to maternal health services and economic empowerment opportunities," according to a press release.

The Joe Fresh x lemlem capsule collection includes summery apparel for both women and girls, including swimwear and beachwear pieces. The items come in the bright stripes of lemlem's brand, including blue, fuschia, pink, and red. lemlem itself produces products in workshops around Ethiopia, giving local artisans jobs.