Joe Fresh is collaborating with Canadian content creator Sasha Exeter for a new studio collection designed to encourage consumers to get active and feel good through movement. Seven items from the collection are offered in sizes XS-3X, including contour-fit leggings, a sports bra, a fleece jacket, joggers, and a pullover sweater. Additionally, the fan-favorite ‘Sasha Catsuit’ also returns for the new collection, boasting a scoop neckline, cross-back detail, and a new neutral-toned colorway. The brand has also included supportive power mesh in the catsuit and leggings to keep everything secure during high-performance activities.
"As my brand continues to evolve it has been great to work alongside Joe Fresh to give my community a more elevated collection. Joe Fresh always does an amazing job at providing great activewear pieces at a great price. These are pieces I would wear in my everyday life, and I hope everyone loves them as much as I do,” said Exeter.
Image Credit: Joe Fresh
What Makes This Trend Stand Out
- Supportive Activewear
- There is an opportunity to innovate and make more affordable supportive activewear clothing that offers maximum comfort and physical performance.
- Inclusivity in Fitness
- A potential innovation opportunity lies in developing activewear brands and silhouettes that cater to all body intensities and sizes to encourage inclusivity in fitness.
- Sustainable Fashion
- There is an opportunity to create eco-friendly fabric using recycled materials for developing supportive activewear to meet the needs of conscious consumers.
Sectors Adopting This
- Athletic Apparel
- There is an opportunity for athletic apparel companies to develop more affordable, supportive, and size-inclusive activewear lines that are comfortable for people to exercise in.
- Fashion
- There is an opportunity for fashion brands to collaborate with fitness influencers or professionals to create fashion-forward active wear collections that are functional and fashionable.
- Sustainable Fashion
- The fashion industry has significant growth opportunities to meet the rising demand for eco-friendly clothing by using innovatively recycled materials for supportive activewear, helping in reducing carbon footprints and promoting sustainable practices.
