Alongside its assortment of toys like Birthday Girl Sophia and Junior Reporter Sammi, Lottie is launching an 'Inspired by Real Kids' competition to give kids the chance to see toys created in their likeness.
The toy design competition challenges kids to be the creators of the toys they want to see, play with and be inspired by. On a monthly basis, Lottie will be launching themed design competitions online and in-store, giving kids the chance to have their winning product on the market. As part of this initiative, 10% of the net profits from the developed through Lottie's Inspired by Real Kids competitions will be donated to charity.
So far, Lottie is exploring the creation of a #GirlSuperhero, an inventor, a stargazer and an astronaut, all of which were inspired by girls ages six to eight.
Key Themes Behind This Trend
- Personalized Dolls
- Opportunity for businesses to create customized dolls that cater to the likeness of kids, inspiring diversity and representation
- Interactive Toy Design Contests
- Innovative and engaging idea to involve kids in toy design, potentially leading to more successful product sales and revenue
- Cause-related Marketing for Kids
- Opportunity for businesses to use a portion of net profits from custom designed kids' products to support charities and promote a socially conscious brand image
Where This Applies
- Toy Industry
- Potential disruption and innovation opportunities for toy companies to involve kids in the creative process and increase sales
- E-commerce Industry
- Innovative online marketing campaigns through user-generated designs may increase customer engagement and loyalty
- Charity Industry
- Opportunity for charitable organizations to partner with businesses and benefit from proceeds of customizable products tailored to young audiences
