Alongside its assortment of toys like Birthday Girl Sophia and Junior Reporter Sammi, Lottie is launching an 'Inspired by Real Kids' competition to give kids the chance to see toys created in their likeness.
The toy design competition challenges kids to be the creators of the toys they want to see, play with and be inspired by. On a monthly basis, Lottie will be launching themed design competitions online and in-store, giving kids the chance to have their winning product on the market. As part of this initiative, 10% of the net profits from the developed through Lottie's Inspired by Real Kids competitions will be donated to charity.
So far, Lottie is exploring the creation of a #GirlSuperhero, an inventor, a stargazer and an astronaut, all of which were inspired by girls ages six to eight.