WowWee's newest toy line, My Avastars, was created with top Roblox publisher Gamefam to create dolls that can be played with in both the physical and digital worlds. The metaverse-inspired fashion dolls take cues from the expressive avatars created by kids in the online gaming world.
Sydney Wiseman, VP of Brand Development & Creative Strategy at WowWee, says "Half of Roblox users identify as girls, yet when you look at how the toy industry intersects with gaming, its product offerings are focused primarily on action figures and blasters. Catering to other categories and customers is a huge white space and something we're very passionate about."
The toy line is kicking off with a trio of dolls: KawaiiPie^^, A_VibeThng and Dreamer_3.0 with signature outfit, a surprise outfit and a reusable sticker sheets.
What's Driving This Trend
- Metaverse-inspired Toys
- Creating toys that can be used both in the physical and digital worlds to provide a unique experience for children.
- Fashion Dolls for Young Gamers
- Designing dolls that allow girls to express themselves using their favorite online gaming personalities while enhancing their motor skills.
- Personalized Toy Experience
- Creating customizable toys that provide an opportunity for children to take control and personalize based on their preferences.
Who This Affects Most
- Toy Industry
- There is an untapped space in the toy industry for designing toys for girls that cater more toward online gaming.
- Gaming Industry
- There is an opportunity for game publishers to partner with toy manufacturers to bring more toys into the gaming world.
- Fashion Industry
- There is an opportunity for fashion designers to bring their designs into the toy industry and create a unique experience for children.
