American Girl Debuts a Virtual Museum Experience with Kavi Sharma
Kanesa David — January 4, 2023 — Marketing
References: americangirl & retaildive
American Girl has debuted a virtual museum experience to celebrate the launch of its 2023 Girl of the Year doll, Kavi Sharma. The museum will allow users to explore Sharma’s room, play games, and learn about the doll and her personality. American Girl will also produce branded content around Sharma’s debut, including a music video, animated series, and social media content for YouTube and YouTube Kids. This initiative marks the first time American Girl has ventured into the metaverse world, highlighting the growing popularity of gamifiying shopping experiences.
“As we ring in a new year, we’re excited to have Kavi Sharma take center stage in our popular Girl of the Year lineup,” Jamie Cygielman, general manager of American Girl, said in a statement. “Just like all our beloved characters, Kavi’s culturally relevant and aspirational stories help inspire kids to shine bright in their own way and be proud of who they are.”
Image Credit: American Girl
“As we ring in a new year, we’re excited to have Kavi Sharma take center stage in our popular Girl of the Year lineup,” Jamie Cygielman, general manager of American Girl, said in a statement. “Just like all our beloved characters, Kavi’s culturally relevant and aspirational stories help inspire kids to shine bright in their own way and be proud of who they are.”
Image Credit: American Girl
Trend Themes
1. Virtual Museums - Companies can create virtual museum experiences to showcase new products and boost engagement.
2. Metaverse Marketing - Businesses can use gamification and metaverse experiences to promote new products and expand their reach.
3. Branded Content for Kids - Companies can create fun and engaging content for children to promote their products and increase brand awareness.
Industry Implications
1. Toy Manufacturing - Toy companies can explore metaverse opportunities to create new and innovative experiences for children to engage with their products.
2. Entertainment - The entertainment industry can utilize metaverse experiences to promote new releases and create immersive experiences for fans.
3. Marketing and Advertising - Marketing and advertising firms can incorporate gamification and metaverse experiences to create engaging campaigns for their clients.
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