Ray of Sunshine is a charity that provides sick children in the United Kingdom with wishes and its new campaign works to take advantage of Blue Monday.
Blue Monday is said to be the saddest say of the year, with various statistics indicating that the end of celebratory holidays, the cold weather and the various bills that are still piled up from previous events take a toll on people's mental health. Ray of Sunshine's 'Complimentary Orange' campaign works to fight the effects of Blue Monday while also raising money. The campaign encourages consumers to write pleasantries on an orange and then pass it on to someone, with the hope that they will do the same for someone else.
The campaign comes with an accompanying hashtag #complimentaryorgange and works as a marketing technique for Ray of Sunshine so that more people donate on this "blue" day.