This new Walkers mental health awareness campaign has been launched in the UK ahead of the busy holiday season to encourage consumers to be more honest about their feelings this time of year. The campaign follows research that revealed more than half of consumers (51%) feel added pressure during the holidays to pretend that they're doing okay. The brand has launched the campaign with the voiceover help of Roman Kemp and and has announced it has donated £2 million over the course of 2021 and 2022 towards programs that support mental health.
Marketing Manager Philippa Pennington spoke on the Walkers mental health awareness campaign saying, "The message of our Christmas campaign – that it can help to talk about your feelings – is so important and we hope to be able to encourage people to talk a little more this festive season."
What's Driving This Trend
- Mental Health Awareness Campaigns
- Opportunity to create more honest campaigns to decrease stigma and encourage conversations around mental health.
- Holiday Stress Support Services
- Opportunity to offer mental health support services during the holiday season, when people feel additional stress and pressure.
- Corporate Social Responsibility Towards Mental Health
- Opportunity for companies to invest in mental health programs and initiatives to support their employees and consumers during the holiday season and beyond.
Who This Affects Most
- Food and Beverage
- Opportunity to create more authentic and meaningful campaigns around holidays that support mental health and offer stress-relieving alternatives or promotions.
- Healthcare Services
- Opportunity to offer additional support services to people who struggle with mental health during the holiday season.
- Retail
- Opportunity to support mental health by creating mental health promotions and campaigns that raise mental health awareness and provide support.
