On World Sandwich Day this year, Subway launched its Live Feed campaign, making it possible for customers to buy a sandwich, get a free sandwich and have a third sandwich donated to a local hunger relief charity.
Rather than just letting this initiative run on its own, Subway supported it with data pulled from POS systems, showing consumers a real-time tally of sandwiches donated. Subway stores participating in different locations around the world were able to show their individual country tallies via the campaign microsite, as well as through digital banners, dynamic outdoor billboards and on social media.
The Live Feed campaign succeeded in helping Subway to donate 13.3 million meals to partnering charities like Feeding America, The Bowery Mission and Food Banks Canada.
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