With Halloween and the change in seasons giving brands some fresh inspiration for new product and campaign launches, these November 2017 marketing trends demonstrate the diverse ways that they can increase consumer engagement.
In commemoration of October 31st, Dunkin' Donuts unveiled a total of 13 Halloween-themed treats to entice consumers who celebrate. Included were names like the 'Spider Donut,' 'Ghoulish Glaze,' 'Boston Scream Donut,' 'Vampire's Delight,' and 'Purple Potion.' With these thematic twists on the chain's classics, Dunkin' Donuts took advantage of the celebration's fun visuals while maintaining its familiarity.
Also included is a 'Stranger Things' billboard, which promoted the second season of the Netflix-original show without actually using its name. Rather, the billboard boasted the name of fictional company 'Hawkins Power and Light,' appealing to those who were already familiar with the series.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
