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Top 100 Marketing Trends in November

From Bomb-Branded Hot Sauces to QSR Halloween Costumes

— November 25, 2017 — Marketing
With Halloween and the change in seasons giving brands some fresh inspiration for new product and campaign launches, these November 2017 marketing trends demonstrate the diverse ways that they can increase consumer engagement.

In commemoration of October 31st, Dunkin' Donuts unveiled a total of 13 Halloween-themed treats to entice consumers who celebrate. Included were names like the 'Spider Donut,' 'Ghoulish Glaze,' 'Boston Scream Donut,' 'Vampire's Delight,' and 'Purple Potion.' With these thematic twists on the chain's classics, Dunkin' Donuts took advantage of the celebration's fun visuals while maintaining its familiarity.

Also included is a 'Stranger Things' billboard, which promoted the second season of the Netflix-original show without actually using its name. Rather, the billboard boasted the name of fictional company 'Hawkins Power and Light,' appealing to those who were already familiar with the series.
6.2
Score
Popularity
Activity
Freshness
99
Homespun Cooking Contests
Homespun Cooking Contests
This Year's Pillsbury Bake-Off Appeals to a New Generation of Cooks
<
98
Coconut-Based Candies
Coconut-Based Candies
The Nutiva O'Coconut Organic Coconut Treats Have a Natural Recipe
<
97
Premium Fresh Ingredient Dressings
Premium Fresh Ingredient Dressings
The Good Foods Refrigerated Dressings Have Healthy Recipes
<
96
Painful Skate Shop Promotions
Painful Skate Shop Promotions
Ozmosis is Offering a Discount for Injuries with #PayWithPain
<
95
Color-Infused Print Media Campaigns
Color-Infused Print Media Campaigns
Daily Mail Magazine Replaced Its Black Dots with Colorful Ones
<
94
Disney-Themed Charitable Cosmetics
Disney-Themed Charitable Cosmetics
Kiehl's Holiday Collection Features a Famous Disney Character
<
93
Development-Supporting Child Supplements
Development-Supporting Child Supplements
The Meijer Omega Bites Provide Dietary Support for Kids
<
92
Cannabidiol-Infused Gummy Bears
Cannabidiol-Infused Gummy Bears
The CBDfx CBD Vegan Gummy Bears Help Manage Chronic Ailments
<
91
Autumnally Spiced Crackers
Autumnally Spiced Crackers
Triscuit's 'Nutmeg & Cinnamon' Flavor Introduces a New Sweet Cracker
<
90
Collaborative Golfer Cocktails
Collaborative Golfer Cocktails
John Daly Created a 'Grip It & Sip It' Line with Phusion Projects
<
89
Collagen-Building Lip Products
Collagen-Building Lip Products
Esho's 'Sculpt' is Described as a Filler-Free Way to Get Plump Lips
<
88
Musical App-Connected Ads
Musical App-Connected Ads
British Supermarket Asda Created a Shazam-Enabled Halloween Commercial
<
87
Prepackaged Almond Milk Drinks
Prepackaged Almond Milk Drinks
The New Starbucks Almond Milk Beverages will Launch in 2018
<
86
Honey-Sweetened Packaged Milkshakes
Honey-Sweetened Packaged Milkshakes
The New Chocolate and Banana Bam Milkshakes are All Natural
<
85
Charitable Sandwich Initiatives
Charitable Sandwich Initiatives
Subway is Declaring a World Sandwich Day for Charitable Reasons
<
84
Consumer-Created Skincare
Consumer-Created Skincare
Walgreens Created the 'YourGoodSkin' Skincare Line with Customers
<
83
Musky Millennial-Targeted Fragrances
Musky Millennial-Targeted Fragrances
'Glossier You' is the Cult Beauty Brand's First Fragrance
<
82
City-Themed Makeup Palettes
City-Themed Makeup Palettes
NYX's New City Set Palettes Come in a Range of Themes
<
81
Musical Car Campaigns
Musical Car Campaigns
The 2018 Kia Rio is Used as a Musical Instrument in This Ad
<
80
Handcrafted Artisan Popcorn Snacks
Handcrafted Artisan Popcorn Snacks
Gaslamp Popcorn is Made in California in Unexpected Flavors
<
79
Libation-Infused Ice Creams
Libation-Infused Ice Creams
The Arctic Buzz Ice Cream is Made with Real Vodka
<
78
Black Patent Malt Beers
Black Patent Malt Beers
The Guinness 200th Anniversary Export Stout is Based on a Recipe from 1817
<
77
Cleaning Company Rebrandings
Cleaning Company Rebrandings
The BioWash Brand Recently Revamped its Brand Identity
<
76
Vehicle-Based Vintage Beer Campaigns
Vehicle-Based Vintage Beer Campaigns
Lyft and Budweiser are Promoting the 'Repeal Reserve' Lager
<
75
Unbranded Series Billboard Ads
Unbranded Series Billboard Ads
A Hawkins Power and Light Billboard is Promoting 'Stranger Things'
<
74
Sustainable Organic Dessert Bites
Sustainable Organic Dessert Bites
The Alter Eco Coconut Clusters are Sustainable and Fair Trade
<
73
High-Protein Fat-Free Milks
High-Protein Fat-Free Milks
The Arla Protein Fat-Free Milk Has 30% More Protein Than Skim Milk
<
72
Musical Bridge Installations
Musical Bridge Installations
Samsung Transformed the Samuel Beckett Bridge into a Playable Harp
<
71
Hot Chocolate Breakfast Cereals
Hot Chocolate Breakfast Cereals
The Hot Cocoa Cocoa Puffs Have Corn Puffs and Marshmallows
<
70
Superstore-Branded Video Series
Superstore-Branded Video Series
Walmart Canada Will Release 'Upstairs Amy' on YouTube
<
69
Resin-Flavored Chewing Gums
Resin-Flavored Chewing Gums
'Mastika' is a Chewing Gum Flavored by the Mastic Tree Resin
<
68
Anti-Pollution Makeup Collections
Anti-Pollution Makeup Collections
e.l.f Cosmetics' Beauty Shield Collection Protects the Skin
<
67
Flavorful Healthy Ingredient Snacks
Flavorful Healthy Ingredient Snacks
The Well&Truly Snacks are Low in Calories and Natural
<
66
Car-Sponsored Multi-Sensory Installations
Car-Sponsored Multi-Sensory Installations
BMW Open Work Unfolds on Digital and Physical Platforms
<
65
Immersive Zombie Experiences
Immersive Zombie Experiences
'The Walking Dead: Negan Under Attack' is a VR Horror Experience
<
64
Search Engine Donut Shops
Search Engine Donut Shops
Google is Opening Pop-Up Donut Stores in Major Cities
<
63
Athlete-Focused Peanut Butters
Athlete-Focused Peanut Butters
The Wake Up Arequipe Light Peanut Butter Has 36 Grams of Protein
<
62
Brand-Focused Fragrance Start-Ups
Brand-Focused Fragrance Start-Ups
Experimental Perfume Club Helps Companies Advertise with Scent
<
61
Coconut Oil Charcoal Toothpastes
Coconut Oil Charcoal Toothpastes
The FineVine Organics Activated Charcoal Toothpaste is Natural
<
60
Drive-Through Retail Services
Drive-Through Retail Services
Target Drive Up Lets Consumers Pick Up Items Using a Drive-Through
<
59
Charitable Office-Based Fight Clubs
Charitable Office-Based Fight Clubs
The Breast Cancer Fight Club is Located in an Office Lobby
<
58
Director-Designed Tequila Bottles
Director-Designed Tequila Bottles
This Patrón Limited-Edition Tequila is Ornately Beautiful
<
57
Champagne-Inspired Carbonated Drinks
Champagne-Inspired Carbonated Drinks
Schweppes' Packaging Resembles an Upscale Bottle of Bubbly
<
56
Spooky QSR Dessert Confections
Spooky QSR Dessert Confections
The Dunkin’ Donuts Halloween Donuts Come in 13 Variations
<
55
Bauhaus-Inspired Juice Bottles
Bauhaus-Inspired Juice Bottles
This Concept for 'Lotte' Takes Cues from a German Design Movement
<
54
Cheeky P2P Payment Campaigns
Cheeky P2P Payment Campaigns
Venmo's 'Blank Me' Campaign Celebrates "Venmo" as a Household Name
<
53
Ombré Charcoal Horchatas
Ombré Charcoal Horchatas
The Loop: Handcrafted Churros Has Created an Instagram-Friendly Horchata
<
52
Charitable Broken Billboard Campaigns
Charitable Broken Billboard Campaigns
22squared is Attempting to Inspire Hope After Hurricane Irma
<
51
Premium Convenience Store Breakfasts
Premium Convenience Store Breakfasts
The Johnsonville Breakfast Sandwich Collection is Fresh
<
50
Sci-Fi Show Pedicab Stunts
Sci-Fi Show Pedicab Stunts
20 Pedicab Drivers Dressed Up as Stranger Things Character Dustin
<
49
High-Protein Dessert Snacks
High-Protein Dessert Snacks
The thinkThin Protein Cakes are Low in Sugar and Packed with Protein
<
48
Feeling-Branded Chocolate Bars
Feeling-Branded Chocolate Bars
The Snickers Hunger Bars Speak to Your Need for Fuel
<
47
Temporary Millennial-Targeted Eateries
Temporary Millennial-Targeted Eateries
Gordon Ramsey is Launching the Cobalt Social in Toronto
<
46
VR Album Experiences
VR Album Experiences
TOKiMONSTA Fans Can Experience the World of 'Lune Rouge' in Virtual Reality
<
45
Youthful Gin Bottles
Youthful Gin Bottles
GIN ME 5.0's Vibrant Gin Spirits Embrace Bold Letters and Illustrations
<
44
Social Media Travel Agencies
Social Media Travel Agencies
VisitScotland Created the #ScotSpirit Instagram Travel Agency
<
43
Palm Tree Packaging
Palm Tree Packaging
This Coconut Yoghurt Brand Got an Endearing Illustrated Makeover
<
42
Plastic-Packaged Rosé Wines
Plastic-Packaged Rosé Wines
Electric Rosé Offers a Distinctly Packaged Wine Product
<
41
Superfood Condiment Collections
Superfood Condiment Collections
Naturya Offers Superfood-Infused Jams and
<
40
Credit Card-Branded Pop-Ups
Credit Card-Branded Pop-Ups
Marie Claire and Mastercard Partnered for a Tech-Infused Shop
<
39
Sodium-Reduced Instant Noodles
Sodium-Reduced Instant Noodles
The Nissin Top Ramen is Now Free From Artificial Flavors and MSG
<
38
Automotive Experience Studios
Automotive Experience Studios
The Interactive 'FordHub' Space Connects Ford to Consumers
<
37
Handcrafted Small Batch Sodas
Handcrafted Small Batch Sodas
Trussings Offers Sodas in Highly Distinct Flavors
<
36
Coffee Pod Subscription Services
Coffee Pod Subscription Services
Cups Coffee Delivers High Quality Coffee to Subscribers' Doors
<
35
Mystery Series Pop-Up Restaurants
Mystery Series Pop-Up Restaurants
The Riverdale Popup Restaurant is Happening in Toronto
<
34
Social Media Soda Cans
Social Media Soda Cans
Fanta's Packaging for Halloween Connects to Snapchat Filters and Lenses
<
33
High-End Graffiti Noodle Branding
High-End Graffiti Noodle Branding
These Instant Cup Noodles are Exceptionally Branded
<
32
Spooky Home Security Ads
Spooky Home Security Ads
Xfinity Home Released a Creepy Five-Minute Horror Film
<
31
Minimalist French Makeup Collections
Minimalist French Makeup Collections
Prescription Lab Offers Natural But High Quality Products
<
30
Kitchen Tool-Vending Machines
Kitchen Tool-Vending Machines
This Subway Station Machine Dispenses IKEA Kitchen Tools
<
29
Chocolate-Inspired Lipsticks
Chocolate-Inspired Lipsticks
The Nude-Tella Lip Whip Collection Takes Cues from Nutella
<
28
Unbranded Beauty Essential Lines
Unbranded Beauty Essential Lines
Brandless Has Added 15 New Beauty Products to Its Affordable Line
<
27
QSR Brand Ambassador Costumes
QSR Brand Ambassador Costumes
The KFC Colonel Sanders Halloween Costume is Limited-Edition
<
26
Miniature Media Magazines
Miniature Media Magazines
FKA Twigs is Making Social Media Magazine Issues within Instagram Posts
<
25
Experiential Tech-Branded Pop-up Stores
Experiential Tech-Branded Pop-up Stores
The Google Pop-Up Store is Happening in New York City
<
24
Subconscious Shopping Experiences
Subconscious Shopping Experiences
The Art of Shopping Presented by eBay Measures Brain Signals
<
23
Beer-Branded Leisurewear
Beer-Branded Leisurewear
The Bud Light x KIBL Collection Debuted During London Fashion Week
<
22
Multi-Sensory Art Galleries
Multi-Sensory Art Galleries
Smith & Sinclair is Creating 'The Flavour Gallery' Art Experience
<
21
Traditional Medicinal Packaging
Traditional Medicinal Packaging
Chinese Herb Branding Takes Cues from Customary Containers
<
20
Mature Cosmetic Ambassadors
Mature Cosmetic Ambassadors
CoverGirl's Newest Ambassador is 69-Year-Old Maye Musk
<
19
Alcohol eCommerce Bars
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
<
18
Plastic Chair Pop-Up Shops
Plastic Chair Pop-Up Shops
The Diversity of the Eames Plastic Chair is Celebrated at This Pop-Up
<
17
Premium In-Flight Sleeping Products
Premium In-Flight Sleeping Products
Casper is Providing Comfort 30,000 Feet in the Air
<
16
Minimal Fast Food Ads
Minimal Fast Food Ads
These New McDonald's Ads by TBWA Paris Feature Minimal Branding
<
15
Glitzy Six-Pack Designs
Glitzy Six-Pack Designs
This Set of Beer for Victoria Craft Beer Week Embraces Gilded Packaging
<
14
Hyper-Targeted Bar Campaigns
Hyper-Targeted Bar Campaigns
Guinness Uses Social Data from Instagram and Twitter to Engage Fans
<
13
Effect-Focused Cannabis Brands
Effect-Focused Cannabis Brands
Canndescent Offers Premium Cannabis for Specialized Purposes
<
12
Bomb-Branded Hot Sauces
Bomb-Branded Hot Sauces
The General's Hot Sauce Correlates Itself to an Explosion of Spicy Heat
<
11
Crowdfunded Product Marketplaces
Crowdfunded Product Marketplaces
'Indiegogo Marketplace' is a Place to Purchase Inventive Products
<
10
Millennial-Targeted CPG Brands
Millennial-Targeted CPG Brands
'Uniquely J' is a Grocery and Household Goods Brand from Jet.com
<
9
Gamer Pop-Up Hotels
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
<
8
Turnkey Experiential Retail Spaces
Turnkey Experiential Retail Spaces
thisopenspace Launched the 'Sleepover' Concept Store in Toronto
<
7
Ferris Wheel Cosmetic Packaging
Ferris Wheel Cosmetic Packaging
The Big Wheel of Sexy from Glamglow Embodies Playful Packaging
<
6
Luxe Leather Pop-Up Shops
Luxe Leather Pop-Up Shops
Mansur Gavriel's Millennial Pink Pop-Up is Filled with Leather Goods
<
5
Car-Sponsored Escape Rooms
Car-Sponsored Escape Rooms
Audi is Promoting It's 'E-Tron' Line with These Escape Rooms
<
4
Sophisticated Popsicle Concepts
Sophisticated Popsicle Concepts
Lupchka Was Designed to Differ from Standard Ice Cream Packaging
<
3
Eco Workout Equipment
Eco Workout Equipment
Ecowellness Specializes in Eco-Friendly Fitness Equipment for Home Use
<
2
Simplistic Eco-Friendly Egg Cartons
Simplistic Eco-Friendly Egg Cartons
Tanvi Chaurasia Created the 'Happy Hatch' Packaging Design
<
1
Mobile Celebrity-Branded Pop-Ups
Mobile Celebrity-Branded Pop-Ups
Rihanna's Fenty University Mobile Pop-Up Made Two Stops in NYC
<