Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 100 Marketing Trends in November

From Bomb-Branded Hot Sauces to QSR Halloween Costumes

— November 25, 2017 — Marketing
With Halloween and the change in seasons giving brands some fresh inspiration for new product and campaign launches, these November 2017 marketing trends demonstrate the diverse ways that they can increase consumer engagement.

In commemoration of October 31st, Dunkin' Donuts unveiled a total of 13 Halloween-themed treats to entice consumers who celebrate. Included were names like the 'Spider Donut,' 'Ghoulish Glaze,' 'Boston Scream Donut,' 'Vampire's Delight,' and 'Purple Potion.' With these thematic twists on the chain's classics, Dunkin' Donuts took advantage of the celebration's fun visuals while maintaining its familiarity.

Also included is a 'Stranger Things' billboard, which promoted the second season of the Netflix-original show without actually using its name. Rather, the billboard boasted the name of fictional company 'Hawkins Power and Light,' appealing to those who were already familiar with the series.
6.6
Score
Popularity
Activity
Freshness
99
Homespun Cooking Contests
Homespun Cooking Contests
This Year's Pillsbury Bake-Off Appeals to a New Generation of Cooks
<
98
Coconut-Based Candies
Coconut-Based Candies
The Nutiva O'Coconut Organic Coconut Treats Have a Natural Recipe
<
97
Disney-Themed Charitable Cosmetics
Disney-Themed Charitable Cosmetics
Kiehl's Holiday Collection Features a Famous Disney Character
<
96
Premium Fresh Ingredient Dressings
Premium Fresh Ingredient Dressings
The Good Foods Refrigerated Dressings Have Healthy Recipes
<
95
Painful Skate Shop Promotions
Painful Skate Shop Promotions
Ozmosis is Offering a Discount for Injuries with #PayWithPain
<
94
Collaborative Golfer Cocktails
Collaborative Golfer Cocktails
John Daly Created a 'Grip It & Sip It' Line with Phusion Projects
<
93
Honey-Sweetened Packaged Milkshakes
Honey-Sweetened Packaged Milkshakes
The New Chocolate and Banana Bam Milkshakes are All Natural
<
92
Musical App-Connected Ads
Musical App-Connected Ads
British Supermarket Asda Created a Shazam-Enabled Halloween Commercial
<
91
Collagen-Building Lip Products
Collagen-Building Lip Products
Esho's 'Sculpt' is Described as a Filler-Free Way to Get Plump Lips
<
90
Color-Infused Print Media Campaigns
Color-Infused Print Media Campaigns
Daily Mail Magazine Replaced Its Black Dots with Colorful Ones
<
89
Cannabidiol-Infused Gummy Bears
Cannabidiol-Infused Gummy Bears
The CBDfx CBD Vegan Gummy Bears Help Manage Chronic Ailments
<
88
Development-Supporting Child Supplements
Development-Supporting Child Supplements
The Meijer Omega Bites Provide Dietary Support for Kids
<
87
Autumnally Spiced Crackers
Autumnally Spiced Crackers
Triscuit's 'Nutmeg & Cinnamon' Flavor Introduces a New Sweet Cracker
<
86
Prepackaged Almond Milk Drinks
Prepackaged Almond Milk Drinks
The New Starbucks Almond Milk Beverages will Launch in 2018
<
85
City-Themed Makeup Palettes
City-Themed Makeup Palettes
NYX's New City Set Palettes Come in a Range of Themes
<
84
Hot Chocolate Breakfast Cereals
Hot Chocolate Breakfast Cereals
The Hot Cocoa Cocoa Puffs Have Corn Puffs and Marshmallows
<
83
Libation-Infused Ice Creams
Libation-Infused Ice Creams
The Arctic Buzz Ice Cream is Made with Real Vodka
<
82
Charitable Sandwich Initiatives
Charitable Sandwich Initiatives
Subway is Declaring a World Sandwich Day for Charitable Reasons
<
81
Unbranded Series Billboard Ads
Unbranded Series Billboard Ads
A Hawkins Power and Light Billboard is Promoting 'Stranger Things'
<
80
Musky Millennial-Targeted Fragrances
Musky Millennial-Targeted Fragrances
'Glossier You' is the Cult Beauty Brand's First Fragrance
<
79
Handcrafted Artisan Popcorn Snacks
Handcrafted Artisan Popcorn Snacks
Gaslamp Popcorn is Made in California in Unexpected Flavors
<
78
Musical Car Campaigns
Musical Car Campaigns
The 2018 Kia Rio is Used as a Musical Instrument in This Ad
<
77
Consumer-Created Skincare
Consumer-Created Skincare
Walgreens Created the 'YourGoodSkin' Skincare Line with Customers
<
76
Black Patent Malt Beers
Black Patent Malt Beers
The Guinness 200th Anniversary Export Stout is Based on a Recipe from 1817
<
75
Immersive Zombie Experiences
Immersive Zombie Experiences
'The Walking Dead: Negan Under Attack' is a VR Horror Experience
<
74
Search Engine Donut Shops
Search Engine Donut Shops
Google is Opening Pop-Up Donut Stores in Major Cities
<
73
Sodium-Reduced Instant Noodles
Sodium-Reduced Instant Noodles
The Nissin Top Ramen is Now Free From Artificial Flavors and MSG
<
72
Coconut Oil Charcoal Toothpastes
Coconut Oil Charcoal Toothpastes
The FineVine Organics Activated Charcoal Toothpaste is Natural
<
71
Sustainable Organic Dessert Bites
Sustainable Organic Dessert Bites
The Alter Eco Coconut Clusters are Sustainable and Fair Trade
<
70
Cleaning Company Rebrandings
Cleaning Company Rebrandings
The BioWash Brand Recently Revamped its Brand Identity
<
69
Vehicle-Based Vintage Beer Campaigns
Vehicle-Based Vintage Beer Campaigns
Lyft and Budweiser are Promoting the 'Repeal Reserve' Lager
<
68
Flavorful Healthy Ingredient Snacks
Flavorful Healthy Ingredient Snacks
The Well&Truly Snacks are Low in Calories and Natural
<
67
High-Protein Fat-Free Milks
High-Protein Fat-Free Milks
The Arla Protein Fat-Free Milk Has 30% More Protein Than Skim Milk
<
66
Anti-Pollution Makeup Collections
Anti-Pollution Makeup Collections
e.l.f Cosmetics' Beauty Shield Collection Protects the Skin
<
65
Musical Bridge Installations
Musical Bridge Installations
Samsung Transformed the Samuel Beckett Bridge into a Playable Harp
<
64
Champagne-Inspired Carbonated Drinks
Champagne-Inspired Carbonated Drinks
Schweppes' Packaging Resembles an Upscale Bottle of Bubbly
<
63
Resin-Flavored Chewing Gums
Resin-Flavored Chewing Gums
'Mastika' is a Chewing Gum Flavored by the Mastic Tree Resin
<
62
Feeling-Branded Chocolate Bars
Feeling-Branded Chocolate Bars
The Snickers Hunger Bars Speak to Your Need for Fuel
<
61
Brand-Focused Fragrance Start-Ups
Brand-Focused Fragrance Start-Ups
Experimental Perfume Club Helps Companies Advertise with Scent
<
60
Director-Designed Tequila Bottles
Director-Designed Tequila Bottles
This Patrón Limited-Edition Tequila is Ornately Beautiful
<
59
Spooky QSR Dessert Confections
Spooky QSR Dessert Confections
The Dunkin’ Donuts Halloween Donuts Come in 13 Variations
<
58
Charitable Office-Based Fight Clubs
Charitable Office-Based Fight Clubs
The Breast Cancer Fight Club is Located in an Office Lobby
<
57
Sci-Fi Show Pedicab Stunts
Sci-Fi Show Pedicab Stunts
20 Pedicab Drivers Dressed Up as Stranger Things Character Dustin
<
56
Car-Sponsored Multi-Sensory Installations
Car-Sponsored Multi-Sensory Installations
BMW Open Work Unfolds on Digital and Physical Platforms
<
55
Superstore-Branded Video Series
Superstore-Branded Video Series
Walmart Canada Will Release 'Upstairs Amy' on YouTube
<
54
Bauhaus-Inspired Juice Bottles
Bauhaus-Inspired Juice Bottles
This Concept for 'Lotte' Takes Cues from a German Design Movement
<
53
Athlete-Focused Peanut Butters
Athlete-Focused Peanut Butters
The Wake Up Arequipe Light Peanut Butter Has 36 Grams of Protein
<
52
Premium Convenience Store Breakfasts
Premium Convenience Store Breakfasts
The Johnsonville Breakfast Sandwich Collection is Fresh
<
51
Cheeky P2P Payment Campaigns
Cheeky P2P Payment Campaigns
Venmo's 'Blank Me' Campaign Celebrates "Venmo" as a Household Name
<
50
Charitable Broken Billboard Campaigns
Charitable Broken Billboard Campaigns
22squared is Attempting to Inspire Hope After Hurricane Irma
<
49
Superfood Condiment Collections
Superfood Condiment Collections
Naturya Offers Superfood-Infused Jams and
<
48
Drive-Through Retail Services
Drive-Through Retail Services
Target Drive Up Lets Consumers Pick Up Items Using a Drive-Through
<
47
Ombré Charcoal Horchatas
Ombré Charcoal Horchatas
The Loop: Handcrafted Churros Has Created an Instagram-Friendly Horchata
<
46
Palm Tree Packaging
Palm Tree Packaging
This Coconut Yoghurt Brand Got an Endearing Illustrated Makeover
<
45
High-Protein Dessert Snacks
High-Protein Dessert Snacks
The thinkThin Protein Cakes are Low in Sugar and Packed with Protein
<
44
Youthful Gin Bottles
Youthful Gin Bottles
GIN ME 5.0's Vibrant Gin Spirits Embrace Bold Letters and Illustrations
<
43
Plastic-Packaged Rosé Wines
Plastic-Packaged Rosé Wines
Electric Rosé Offers a Distinctly Packaged Wine Product
<
42
Social Media Travel Agencies
Social Media Travel Agencies
VisitScotland Created the #ScotSpirit Instagram Travel Agency
<
41
Temporary Millennial-Targeted Eateries
Temporary Millennial-Targeted Eateries
Gordon Ramsey is Launching the Cobalt Social in Toronto
<
40
VR Album Experiences
VR Album Experiences
TOKiMONSTA Fans Can Experience the World of 'Lune Rouge' in Virtual Reality
<
39
Credit Card-Branded Pop-Ups
Credit Card-Branded Pop-Ups
Marie Claire and Mastercard Partnered for a Tech-Infused Shop
<
38
High-End Graffiti Noodle Branding
High-End Graffiti Noodle Branding
These Instant Cup Noodles are Exceptionally Branded
<
37
Mystery Series Pop-Up Restaurants
Mystery Series Pop-Up Restaurants
The Riverdale Popup Restaurant is Happening in Toronto
<
36
Handcrafted Small Batch Sodas
Handcrafted Small Batch Sodas
Trussings Offers Sodas in Highly Distinct Flavors
<
35
Automotive Experience Studios
Automotive Experience Studios
The Interactive 'FordHub' Space Connects Ford to Consumers
<
34
Social Media Soda Cans
Social Media Soda Cans
Fanta's Packaging for Halloween Connects to Snapchat Filters and Lenses
<
33
Experiential Tech-Branded Pop-up Stores
Experiential Tech-Branded Pop-up Stores
The Google Pop-Up Store is Happening in New York City
<
32
Spooky Home Security Ads
Spooky Home Security Ads
Xfinity Home Released a Creepy Five-Minute Horror Film
<
31
Coffee Pod Subscription Services
Coffee Pod Subscription Services
Cups Coffee Delivers High Quality Coffee to Subscribers' Doors
<
30
Kitchen Tool-Vending Machines
Kitchen Tool-Vending Machines
This Subway Station Machine Dispenses IKEA Kitchen Tools
<
29
Minimalist French Makeup Collections
Minimalist French Makeup Collections
Prescription Lab Offers Natural But High Quality Products
<
28
Chocolate-Inspired Lipsticks
Chocolate-Inspired Lipsticks
The Nude-Tella Lip Whip Collection Takes Cues from Nutella
<
27
Bomb-Branded Hot Sauces
Bomb-Branded Hot Sauces
The General's Hot Sauce Correlates Itself to an Explosion of Spicy Heat
<
26
Beer-Branded Leisurewear
Beer-Branded Leisurewear
The Bud Light x KIBL Collection Debuted During London Fashion Week
<
25
Unbranded Beauty Essential Lines
Unbranded Beauty Essential Lines
Brandless Has Added 15 New Beauty Products to Its Affordable Line
<
24
QSR Brand Ambassador Costumes
QSR Brand Ambassador Costumes
The KFC Colonel Sanders Halloween Costume is Limited-Edition
<
23
Mature Cosmetic Ambassadors
Mature Cosmetic Ambassadors
CoverGirl's Newest Ambassador is 69-Year-Old Maye Musk
<
22
Subconscious Shopping Experiences
Subconscious Shopping Experiences
The Art of Shopping Presented by eBay Measures Brain Signals
<
21
Miniature Media Magazines
Miniature Media Magazines
FKA Twigs is Making Social Media Magazine Issues within Instagram Posts
<
20
Traditional Medicinal Packaging
Traditional Medicinal Packaging
Chinese Herb Branding Takes Cues from Customary Containers
<
19
Multi-Sensory Art Galleries
Multi-Sensory Art Galleries
Smith & Sinclair is Creating 'The Flavour Gallery' Art Experience
<
18
Alcohol eCommerce Bars
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
<
17
Glitzy Six-Pack Designs
Glitzy Six-Pack Designs
This Set of Beer for Victoria Craft Beer Week Embraces Gilded Packaging
<
16
Plastic Chair Pop-Up Shops
Plastic Chair Pop-Up Shops
The Diversity of the Eames Plastic Chair is Celebrated at This Pop-Up
<
15
Premium In-Flight Sleeping Products
Premium In-Flight Sleeping Products
Casper is Providing Comfort 30,000 Feet in the Air
<
14
Minimal Fast Food Ads
Minimal Fast Food Ads
These New McDonald's Ads by TBWA Paris Feature Minimal Branding
<
13
Hyper-Targeted Bar Campaigns
Hyper-Targeted Bar Campaigns
Guinness Uses Social Data from Instagram and Twitter to Engage Fans
<
12
Effect-Focused Cannabis Brands
Effect-Focused Cannabis Brands
Canndescent Offers Premium Cannabis for Specialized Purposes
<
11
Crowdfunded Product Marketplaces
Crowdfunded Product Marketplaces
'Indiegogo Marketplace' is a Place to Purchase Inventive Products
<
10
Luxe Leather Pop-Up Shops
Luxe Leather Pop-Up Shops
Mansur Gavriel's Millennial Pink Pop-Up is Filled with Leather Goods
<
9
Sophisticated Popsicle Concepts
Sophisticated Popsicle Concepts
Lupchka Was Designed to Differ from Standard Ice Cream Packaging
<
8
Gamer Pop-Up Hotels
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
<
7
Ferris Wheel Cosmetic Packaging
Ferris Wheel Cosmetic Packaging
The Big Wheel of Sexy from Glamglow Embodies Playful Packaging
<
6
Millennial-Targeted CPG Brands
Millennial-Targeted CPG Brands
'Uniquely J' is a Grocery and Household Goods Brand from Jet.com
<
5
Turnkey Experiential Retail Spaces
Turnkey Experiential Retail Spaces
thisopenspace Launched the 'Sleepover' Concept Store in Toronto
<
4
Car-Sponsored Escape Rooms
Car-Sponsored Escape Rooms
Audi is Promoting It's 'E-Tron' Line with These Escape Rooms
<
3
Eco Workout Equipment
Eco Workout Equipment
Ecowellness Specializes in Eco-Friendly Fitness Equipment for Home Use
<
2
Mobile Celebrity-Branded Pop-Ups
Mobile Celebrity-Branded Pop-Ups
Rihanna's Fenty University Mobile Pop-Up Made Two Stops in NYC
<
1
Simplistic Eco-Friendly Egg Cartons
Simplistic Eco-Friendly Egg Cartons
Tanvi Chaurasia Created the 'Happy Hatch' Packaging Design
<