QSR Brand Ambassador Costumes

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The KFC Colonel Sanders Halloween Costume is Limited-Edition

— October 14, 2017 — Pop Culture
The KFC Colonel Sanders Halloween Costume has been released for the 2017 treat-or-treating season to offer children and adults a way to dress up as the iconic brand ambassador of the QSR chain.

The costume comes as a throwback to the costumes from the 70s and 80s that you would pick up from the dime store with a very simple aesthetic including a vacuum-molded mask and plastic garment. The costume is being paired with a promotion that will start on October 27 that will provide free Halloween treat-or-treat buckets to patrons who show their spirit off by dressing up.

The KFC Colonel Sanders Halloween Costume can be purchased from the brand online at a cost of just $5 and comes as a retro way for the brand to stay relevant in an unexpected way.

Trend Themes

  1. QSR Costumes — The KFC Colonel Sanders Halloween Costume offers a creative way for QSR chains to engage with customers during seasonal events.
  2. Brand Ambassador Nostalgia — Throwback brand ambassador costumes from the 70s and 80s offer opportunities for brands to tap into consumer nostalgia and generate buzz.
  3. Promotional Tie-ins — Promotions tied to limited-edition costumes can drive foot traffic and increase sales during key seasonal periods.

Industry Implications

  1. Fast Food — Restaurants can develop limited-edition costumes based on their brand ambassadors to engage with customers during Halloween and other holidays.
  2. Retail — Retailers can stock and market throwback costumes tied to iconic brand ambassadors to tap into consumer nostalgia and generate sales during seasonal periods.
  3. Entertainment — Entertainment companies can create limited-edition costumes based on iconic characters to fuel fandom and engagement with their brands.
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