The KFC Colonel Sanders Halloween Costume has been released for the 2017 treat-or-treating season to offer children and adults a way to dress up as the iconic brand ambassador of the QSR chain.
The costume comes as a throwback to the costumes from the 70s and 80s that you would pick up from the dime store with a very simple aesthetic including a vacuum-molded mask and plastic garment. The costume is being paired with a promotion that will start on October 27 that will provide free Halloween treat-or-treat buckets to patrons who show their spirit off by dressing up.
The KFC Colonel Sanders Halloween Costume can be purchased from the brand online at a cost of just $5 and comes as a retro way for the brand to stay relevant in an unexpected way.
What's Driving This Trend
- QSR Costumes
- The KFC Colonel Sanders Halloween Costume offers a creative way for QSR chains to engage with customers during seasonal events.
- Brand Ambassador Nostalgia
- Throwback brand ambassador costumes from the 70s and 80s offer opportunities for brands to tap into consumer nostalgia and generate buzz.
- Promotional Tie-ins
- Promotions tied to limited-edition costumes can drive foot traffic and increase sales during key seasonal periods.
Who This Affects Most
- Fast Food
- Restaurants can develop limited-edition costumes based on their brand ambassadors to engage with customers during Halloween and other holidays.
- Retail
- Retailers can stock and market throwback costumes tied to iconic brand ambassadors to tap into consumer nostalgia and generate sales during seasonal periods.
- Entertainment
- Entertainment companies can create limited-edition costumes based on iconic characters to fuel fandom and engagement with their brands.
