Capcom recently announced that it is launching another Street Fighter game, marking the sixth edition, and most notably, Chef Colonel Sanders from KFC is the latest to join the slew of characters. This simultaneously launches alongside the new iteration of the original KFC recipe. KFC Canada encourages fans to play as the 'ultimate recipe master' with the chance to win free meals as well.
The character is created by AOR Courage using the game's existing complex editor. At a glance, it perfectly captures his white hair, iconic goatee, and black-rimmed glasses. Players have the option to fight as the Colonel by using the recipe code ‘WFFCHCV5A’ from July 6th to August 31st, record a combo hit, share it online, and get a chance to win CA$50.
Image Credit: KFC Canada
Why This Trend Is Growing
- Branded Game Characters
- Opportunity for brands to collaborate with popular video game franchises and create unique branded characters.
- Cross-industry Partnerships
- Opportunity for food and gaming industries to collaborate and create innovative marketing campaigns that bridge the gap between virtual and physical experiences.
- Playable Advertising
- Opportunity for brands to incorporate their products or services into video games as playable content, offering interactive and engaging advertising experiences to consumers.
Industries Being Reshaped
- Fast Food
- Fast food chains can explore partnerships with video game developers to create branded game characters and immersive gaming experiences that promote their products.
- Gaming
- Video game developers can collaborate with brands to incorporate branded characters into their games, opening up new revenue streams and creating unique gaming experiences.
- Advertising
- Advertising agencies can explore opportunities in the emerging field of playable advertising, helping brands integrate their products into video games for interactive and engaging ad campaigns.
