Xfinity Home Released a Creepy Five-Minute Horror Film
Ellen Smith — October 28, 2017 — Marketing
References: adweek & seansmithad
In light of the Halloween season, Xfinity Home has released a creepy five-minute video which promotes the brand's home monitoring system.
The commercial titled 'The Neighborhood,' was written by Dante Ariola and developed by Goodby Silverstein & Partners. The short film follows a home owner who received a strange package which contained a spooky burlap sack that's been fastened into a face mask. Captured video footage taken by the home security cameras helps the story unfold, as the viewers witness the mask taking over and controlling the home owner. As the narrative progresses, the sinister intentions of the object are revealed, and the mask continues to make its way around the suburban neighborhood.
Xfinity Home's 'The Neighborhood' follows the examples of other major brands, like Hulu and Mars Candy -- both companies which created short horror films, with minimal branding.
The commercial titled 'The Neighborhood,' was written by Dante Ariola and developed by Goodby Silverstein & Partners. The short film follows a home owner who received a strange package which contained a spooky burlap sack that's been fastened into a face mask. Captured video footage taken by the home security cameras helps the story unfold, as the viewers witness the mask taking over and controlling the home owner. As the narrative progresses, the sinister intentions of the object are revealed, and the mask continues to make its way around the suburban neighborhood.
Xfinity Home's 'The Neighborhood' follows the examples of other major brands, like Hulu and Mars Candy -- both companies which created short horror films, with minimal branding.
Trend Themes
1. Spooky Short Films - More companies are leveraging scary short films to promote their products and services, allowing them to stand out and connect with audiences in a unique way.
2. Connected Home Security - The use of connected home security systems is becoming increasingly popular as more people prioritize their safety and seek out innovative solutions for protection.
3. Story-driven Advertising - Brands are exploring the use of narrative storytelling to create emotionally impactful advertising that resonates with viewers and encourages engagement.
Industry Implications
1. Home Security - Companies in the home security industry have an opportunity to capitalize on the rising demand for connected security systems that provide peace of mind and increased safety.
2. Entertainment - As more companies create short horror films as a form of advertising, the entertainment industry has an opportunity to work with brands to create compelling content that drives engagement and generates interest in their products.
3. Advertising - With the rise of narrative storytelling in advertising, the advertising industry has an opportunity to develop more emotionally impactful campaigns that tell a story and connect with audiences on a deeper level.
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