Customization trends in 2017 have revealed interesting developments in the pet care industry, as well as in health care.
Products and services for pets have become increasingly sophisticated as people look to spoil their pets to assuage the guilt associated with leaving them at home for most of the day. An example includes the pawTree subscription MY pawBox, which offers treats, toys and supplements that are specific to the needs and preferences of subscribers' pets.
As consumers increasingly seek out specialized and convenient ways to enhance their health, the supplement industry is following suit. One such example is Vitamin Packs, a brand that aims to avoid a "one size fits all" approach by offering supplement kits that are specifically curated to advance the health and wellness-related needs and goals of those who purchase them.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
